Selling to VIP the Very Invisible Prospect

I recently was contacted by an international prospect that found my business through content online via the search engines. During our conversation this international business owner said, “she read my articles, downloaded my ebook, my approach really reasoned with her, and she knew that I could help her organization and would like to explore ways Read more about Selling to VIP the Very Invisible Prospect[…]

The Difference Between Content Marketing and Content Selling (and Why It Matters)

Both the marketing and sales world has changed over the past decade with the introduction of content and information sharing technologies. In order to learn more about this change and what marketing and sales people can do, I have created this post to talk about how tried and true content marketing tactics translate into the Read more about The Difference Between Content Marketing and Content Selling (and Why It Matters)[…]

4 Types of Content That Every Business Must Create

Selling and marketing with educational content (via a blog, webinar, seminar, newsletter, magazine, workshop, report, eBook, tip sheet etc.) is not about convincing someone to buy something that they don’t want or need. Rather, it’s about overcoming objections to buying from you. Effective marketing now requires that educational content is part of the strategy conversation Read more about 4 Types of Content That Every Business Must Create[…]

What’s the Difference Between Content and Content Marketing?

The difference between the two—content and content marketing— is significant. Content by itself is just a tool. Plenty of companies have been using content to market their business for a long time, this isn’t anything new—whether it’s a proposal, ad, brochure, rack card, marketing kit, email, stationary, blog post or newsletter. Most of this content is Read more about What’s the Difference Between Content and Content Marketing?[…]

Educate and Grow Rich: The Power of Teaching Customers

Earlier this week I was out at S.T.E.P. RVA speaking to owners and marketers of local small businesses about educating customers. More specifically, “The Art of Educational Marketing.” During the occasion I made a point about how to educate and grow rich – specifically grow your business. Marketing has changed more in the last 20 years than any other business Read more about Educate and Grow Rich: The Power of Teaching Customers[…]

Top 5 Content Delivery Platforms For Getting Your Offering Seen, Heard and Out There into The World

Did you know that  94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses?  That’s a staggering number, and almost hard to believe. But it’s true.  Yes, nearly every small business out there is creating: blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. Read more about Top 5 Content Delivery Platforms For Getting Your Offering Seen, Heard and Out There into The World[…]

7 Strategic Steps to Content Marketing Success

Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Content Marketing Success[…]

What’s The Best Online Marketing Strategies for a Small Business Right Now?

It’s the best and worst time to be a small business owner. It’s the best, because business owners are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention Read more about What’s The Best Online Marketing Strategies for a Small Business Right Now?[…]

Is Blogging Worth the Effort?

I do it, preach and teach on it every week. Attract the right kind of prospects by creating and distributing the right kind of information. Engage your audience so they come to know, like, and trust you. Let them know you’re the expert who’s going to give them the information (and eventually the products and services) that Read more about Is Blogging Worth the Effort?[…]

Are the New Rules of Content and Social Marketing for SMBs Here to Stay?

Would you like to improve your social media marketing? Do you want to take your content marketing to a new level? In this SlideShare presentation, Christel Quek welcomes you to the new rules of engagement. She answers the question of “What really is social media?” and also states that “communities are built on Relationships, not Technology. It’s not about Read more about Are the New Rules of Content and Social Marketing for SMBs Here to Stay?[…]