Positive Customer Experience Is the New Lead Generation

Traditional lead generation is dead. Okay, maybe I am overstating my case. Traditional lead generation may not be dead, but, in a low-trust and short-attention span world, it has morphed. Dramatically. The Shift in Lead Generation It used to be that small business owners and organizations could go into the marketplace and hunt down new Read more about Positive Customer Experience Is the New Lead Generation[…]

Need More Customers? Start Building The One Factor that Grows an Business

Your offering is good. You know your material. You know how to package and provide your offering in a way people want to buy it. You’re nearly there. But the game isn’t won yet. No matter how strong an offering you have, you won’t grow your business until you fit one more piece into place. Read more about Need More Customers? Start Building The One Factor that Grows an Business[…]

Top 7 Ways to Generate B2B Leads from Your Blog

When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business Read more about Top 7 Ways to Generate B2B Leads from Your Blog[…]

Generating Sales Leads from Your Blog

After meeting with me, a number of people and organizations have told me they intend to start their own business blog. Several have called me and written to me, asking how to generate sales leads from their blog. So, rather than continuing to repeat myself, I will outline the process here. It’s actually easier than you Read more about Generating Sales Leads from Your Blog[…]

How to Create a LinkedIn Profile that Generates Leads

Do you need more leads from LinkedIn? Are you looking for ways to use your LinkedIn profile to improve your conversion process? You’re not alone — lots of LinkedIn users want their profile to work as marketing and as a lead generation tool. In my opinion, the most powerful social media profile you can use Read more about How to Create a LinkedIn Profile that Generates Leads[…]