2017 Top 5 Small Business Marketing Challenges

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]

4 Marketing Process Elements to Activate Your Marketing Plan

A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to developing a marketing process— a marketing process activates the marketing plan, creates control, guides priorities, generates accountability and provides a way to measure your results— along with Read more about 4 Marketing Process Elements to Activate Your Marketing Plan[…]

Successful Marketing Requires Doing

Doing marketing is always the hardest part. Successful marketing essentially boils down to everything you DO or SAY that your ideal customer sees and hears. CEOs, business owners, entrepreneurs, managers, directors are all typically remarkable at their technical expertise, whatever that is. The point is that you mostly likely didn’t take on that responsibility or Read more about Successful Marketing Requires Doing[…]

Free eBook: 7 Components of a Successful Marketing Plan

These days and quite often I get asked by small business owners and organizations should they write a marketing plan? Are they a total waste of time, or a necessary vehicle on the path to business success? Fill out my Wufoo form! I’m here to tell you: whether you’re launching a new startup company or Read more about Free eBook: 7 Components of a Successful Marketing Plan[…]

Marketing Planning: The Ten Essential Areas to Focus On

I don’t know about you, but anytime I search the internet for marketing advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down. So, earlier this year, I put together something, I’m calling “Marketing Planning: The Ten Essential Read more about Marketing Planning: The Ten Essential Areas to Focus On[…]