Speaking with customers is a great way to get insight into how to market your business more effectively. It’s no secret that your customers are a great source of information. They can help you improve your business, gain a better understanding of your differentiation, and even bring you referrals. If you already talk to your Read more about 5 Game-Changing Questions You Should Ask Your Customers[…]
Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]
Here’s a fact about online marketing that’s actually shocking. The 2014 annual SMB Internet Marketing Survey by (BrightLocal) is out, and it includes a number of surprising findings. Most notable is this: 75% of small & medium-Sized Businesses (SMBs) say online marketing is effective. Attracting Customers to Their Business When you dig into the study’s findings, 32% find internet marketing Read more about New Survey Shows That Online Marketing For Small & Medium-Sized Businesses (SMBs) Is Effective[…]
Would you like your advertising efforts to bring in real results? How about have your referral programs double (2x) sales? Do you want more quality traffic to your website? Maybe, even have your service and product pages generate a flood of new customers or clients? An excellent way to accomplish those objectives above is to constantly learn Read more about 3 Ways to Better Understand Your Customers and Generate More Sales[…]
Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult. I believe that most businesses are uniquely suited to serve a narrowly defined target market or ideal client. Determining just who that is, and making their description a central theme of Read more about A 15-Question Process for Painless Target Market Research[…]
Lanyrd.com is a social network that allows you to see which conferences your Twitter followers are interested in. Use this information to fill out your speaker and attendee profile so you can more easily connect with people you already follow and make sure they know about your next gig.
What gender is your target market? Are they male, or female, or an even mix? How old is your target market? The age of your target market determines the presentation of your brand. It also affects the tone and message you use when you connect with your target market. What habits do they have? This describes what your target Read more about 15 Tips for Researching your Target Market[…]