2017 Top 5 Small Business Marketing Challenges

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]

Small Business Marketing Expert Patrick McFadden on How to Capture the Voice of Your Customer

Indispensable Marketing President and Marketing Consultant Patrick McFadden discusses how customers can be a great source for insights for your small business, how to capture these insights and make them actionable in response to a HARO reporter query.  Plus, Patrick weighs in with a real life example that teaches small business owners about the power Read more about Small Business Marketing Expert Patrick McFadden on How to Capture the Voice of Your Customer[…]

New Survey Shows That Online Marketing For Small & Medium-Sized Businesses (SMBs) Is Effective

Here’s a fact about online marketing that’s actually shocking. The 2014 annual SMB Internet Marketing Survey by (BrightLocal)  is out, and it includes a number of surprising findings. Most notable is this: 75% of small & medium-Sized Businesses (SMBs) say online marketing is effective. Attracting Customers to Their Business When you dig into the study’s findings, 32% find internet marketing Read more about New Survey Shows That Online Marketing For Small & Medium-Sized Businesses (SMBs) Is Effective[…]

3 Ways to Better Understand Your Customers and Generate More Sales

Would you like your advertising efforts to bring in real results? How about have your referral programs double (2x) sales? Do you want more quality traffic to your website? Maybe, even have your service and product pages generate a flood of new customers or clients? An excellent way to accomplish those objectives above is to constantly learn Read more about 3 Ways to Better Understand Your Customers and Generate More Sales[…]

A 15-Question Process for Painless Target Market Research

Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult. I believe that most businesses are uniquely suited to serve a narrowly defined target market or ideal client. Determining just who that is, and making their description a central theme of Read more about A 15-Question Process for Painless Target Market Research[…]

15 Tips for Researching your Target Market

What gender is your target market? Are they male, or female, or an even mix? How old is your target market? The age of your target market determines the presentation of your brand.  It also affects the tone and message you use when you connect with your target market. What habits do they have? This describes what your target Read more about 15 Tips for Researching your Target Market[…]