5 Steps to Fix Your Failing Marketing Strategy

Fix The Well, Not The Sink: Most business owners want to fix the tactical issue when it’s a strategy issue that is causing the problems. Please read this article carefully. There’s a lot of change happening in the small business marketing world, and it’s not going to slow down. Ever. I talk to many business Read more about 5 Steps to Fix Your Failing Marketing Strategy[…]

How Marketing Strategy Can Solve Your Sales Challenges

A Free Guide on Using Your Marketing Strategy Effectively The way small business owners think about marketing strategy is broken. Email marketing, sale presentations, websites, advertising, search engine optimization, social media, you know tactics seem to dominate their marketing strategy thoughts. Truth is, for any set of tactics to work they must appeal to someone, Read more about How Marketing Strategy Can Solve Your Sales Challenges[…]

Are You Asking Tactical Questions Before Strategy?

Marketing Without Strategy is the Noise Before Failure Recently, I’ve been getting asked questions, directly and indirectly, related to the tactics a business owner or organization should use to move the needle in their business. Here are some questions I’ve received: Where Else Can I Market My Services? What Suggestions Do You Have for Marketing to Read more about Are You Asking Tactical Questions Before Strategy?[…]

10 Questions to Ask Before You Create a Marketing Strategy

So you’re ready to take a more process approach in your marketing efforts, but you’re not sure where to start… You’ve come to the right place. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. From overall characteristics about ideal clients to logistics about measurement and offers, Read more about 10 Questions to Ask Before You Create a Marketing Strategy[…]

5 Game-Changing Questions You Should Ask Your Customers

Speaking with customers is a great way to get insight into how to market your business more effectively. It’s no secret that your customers are a great source of information. They can help you improve your business, gain a better understanding of your differentiation, and even bring you referrals. If you already talk to your Read more about 5 Game-Changing Questions You Should Ask Your Customers[…]

The Outsourced Marketing Department for Small Businesses

Employing external resources to gain the greatest leverage possible is how you compete today, pure and simple. Recently my company outsourced two creative projects for our client to a strategic partner. The turnaround time was less than 48 hours for both pieces of content, and the work was perfect. The agency my company worked with was cordial, Read more about The Outsourced Marketing Department for Small Businesses[…]

2017 Top 5 Small Business Marketing Challenges

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]

5 Ways to Jumpstart your Marketing Strategy in 2017

The landscape for small business owners has never been more challenging. To get the word out effectively whether through such avenues as press releases or social media, you have to understand how to navigate the strategic marketing world. Good business owners don’t just thrust themselves out into the world without a plan. To get the Read more about 5 Ways to Jumpstart your Marketing Strategy in 2017[…]

Strategy First: A Guide to Creating and Building a Marketing Strategy

A business’s marketing tactics are only as strong as its marketing strategy. So what does it take to create—and build—the perfect marketing strategy for your business? Having the right marketing strategy means everything when it comes to small business marketing success. Do you feel like you’re trying to sell to anyone and everyone? Do you Read more about Strategy First: A Guide to Creating and Building a Marketing Strategy[…]

10 Questions to Ask When Defining Your Marketing Strategy

It’s a new quarter of the year already! That means another 3 months of customers, products, and sales. This is where your marketing strategy comes in. Anyone doing serious marketing today knows that asking questions that are core to your marketing strategy can be useful for understanding how to reach customers, promote services, improve sales, Read more about 10 Questions to Ask When Defining Your Marketing Strategy[…]