2017 Top 5 Small Business Marketing Challenges

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]

5 Ways to Jumpstart your Marketing Strategy in 2017

The landscape for small business owners has never been more challenging. To get the word out effectively whether through such avenues as press releases or social media, you have to understand how to navigate the strategic marketing world. Good business owners don’t just thrust themselves out into the world without a plan. To get the Read more about 5 Ways to Jumpstart your Marketing Strategy in 2017[…]

Strategy First: A Guide to Creating and Building a Marketing Strategy

A business’s marketing tactics are only as strong as its marketing strategy. So what does it take to create—and build—the perfect marketing strategy for your business? Having the right marketing strategy means everything when it comes to small business marketing success. Do you feel like you’re trying to sell to anyone and everyone? Do you Read more about Strategy First: A Guide to Creating and Building a Marketing Strategy[…]

10 Questions to Ask When Defining Your Marketing Strategy

It’s a new quarter of the year already! That means another 3 months of customers, products, and sales. This is where your marketing strategy comes in. Anyone doing serious marketing today knows that asking questions that are core to your marketing strategy can be useful for understanding how to reach customers, promote services, improve sales, Read more about 10 Questions to Ask When Defining Your Marketing Strategy[…]

How to Create a Marketing Strategy 10X Better Than Your Competitors

In today’s small business environment, your competitors may be more focused on the shiny objects in their marketing, things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week, rather than creating a strong marketing strategy to ensure the effectiveness of Read more about How to Create a Marketing Strategy 10X Better Than Your Competitors[…]

Building a Strong Small Business Marketing Foundation

You probably don’t need to be told how easy it is for a small business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don’t make it past the first three years. If you own an online business, that number rises to 95 percent. Don’t get chased away by such staggering statistics, Read more about Building a Strong Small Business Marketing Foundation[…]

What’s The Difference Between Strategy and Tactics For a Small Business

The best business professionals and marketers I know always understand why something matters. Marketing and business success cannot exist in any organization without understanding the purpose and expectation. Far too many small business owners and marketing professionals don’t understand the difference between strategy and tactics. Although the terms are often used interchangeably, here’s why it matters, strategy and tactics refer Read more about What’s The Difference Between Strategy and Tactics For a Small Business[…]

7 Ways Your Business Comes Into (or Should Come into) Contact with a Customer

Every business talks about improving customer experience or creating a great customer experience, but most organizations drop the ball and never really deliver one. Creating an exceptional customer experience is pretty simple if you have your customer in mind at every contact point. Great customer experience is the new lead generation If being found offline Read more about 7 Ways Your Business Comes Into (or Should Come into) Contact with a Customer[…]

The Secret Marketing Strategy That Attracts Crazy Amounts of Success

What’s the secret marketing strategy that will help your business attract crazy amounts of success? Is it investing in the latest daily tips or tactics? Or maybe it’s the new complex software? Could it be the liberal use of highlighting? Believe it or not, the secret marketing strategy that attracts a crazy amount of success Read more about The Secret Marketing Strategy That Attracts Crazy Amounts of Success[…]

A Simple And Proven Marketing Strategy For Having Epic Organization Growth

In my recent newsletter and in a conversation I had with a business owner, I talked about how for years, businesses understood that with any product or service, customers would pay for one thing: convenience. But now because of technology, I’m noticing a huge shift in this once secure belief. And that is an added component, Read more about A Simple And Proven Marketing Strategy For Having Epic Organization Growth[…]