Building a Strong Small Business Marketing Foundation

You probably don’t need to be told how easy it is for a small business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don’t make it past the first three years. If you own an online business, that number rises to 95 percent. Don’t get chased away by such staggering statistics, Read more about Building a Strong Small Business Marketing Foundation[…]

What’s The Difference Between Strategy and Tactics For a Small Business

The best business professionals and marketers I know always understand why something matters. Marketing and business success cannot exist in any organization without understanding the purpose and expectation. Far too many small business owners and marketing professionals don’t understand the difference between strategy and tactics. Although the terms are often used interchangeably, here’s why it matters, strategy and tactics refer Read more about What’s The Difference Between Strategy and Tactics For a Small Business[…]

7 Ways Your Business Comes Into (or Should Come into) Contact with a Customer

Every business talks about improving customer experience or creating a great customer experience, but most organizations drop the ball and never really deliver one. Creating an exceptional customer experience is pretty simple if you have your customer in mind at every contact point. Great customer experience is the new lead generation If being found offline Read more about 7 Ways Your Business Comes Into (or Should Come into) Contact with a Customer[…]

The Secret Marketing Strategy That Attracts Crazy Amounts of Success

What’s the secret marketing strategy that will help your business attract crazy amounts of success? Is it investing in the latest daily tips or tactics? Or maybe it’s the new complex software? Could it be the liberal use of highlighting? Believe it or not, the secret marketing strategy that attracts a crazy amount of success Read more about The Secret Marketing Strategy That Attracts Crazy Amounts of Success[…]

A Simple And Proven Marketing Strategy For Having Epic Organization Growth

In my recent newsletter and in a conversation I had with a business owner, I talked about how for years, businesses understood that with any product or service, customers would pay for one thing: convenience. But now because of technology, I’m noticing a huge shift in this once secure belief. And that is an added component, Read more about A Simple And Proven Marketing Strategy For Having Epic Organization Growth[…]