The Future of Marketing: 5 Things You Need to Know

While it’s impossible to see the future, it is possible to prepare for it. Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that are involved in the future of marketing. So how can marketers use all of this to better engage with customers? In Read more about The Future of Marketing: 5 Things You Need to Know[…]

The Biggest Marketing Challenge Small Businesses Face

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about The Biggest Marketing Challenge Small Businesses Face[…]

5 Ways to Supercharge Your Brand Awareness

I recently looked at data from a survey conducted in December 2015 of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Respondents were asked to list their top digital marketing goals, and priorities, which also reveals some challenges. The results clearly showed me what small business owners hope to Read more about 5 Ways to Supercharge Your Brand Awareness[…]

How to Sell the Way Prospects Buy

HubSpot’s new study, Buyers Speak Out: How Sales Needs to Evolve shows that there’s a huge chasm between how buyers want to be sold to and the way organizations are actually selling. Digging into this study I found some interesting data that shows a third of buyers want the opportunity to see a service/product in action very early on. Read more about How to Sell the Way Prospects Buy[…]

The Biggest Shift: Marketing is the New Selling

I’m constantly being pulled into the meeting rooms of small to midsize companies, that understand what used to work isn’t working today, but are looking for answers as to what do they do?, how do they start shifting their approach?, and what foundation needs to be set in place for future growth? I often start Read more about The Biggest Shift: Marketing is the New Selling[…]

The 7 Biggest Marketing Warning Signs

Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But you also need to know about the warning signs of bad marketing. Every failing business sends out certain Read more about The 7 Biggest Marketing Warning Signs[…]

4 Strategies for Expanding Your Business in Different Locations

Do you have plans to expand your business in different locations? Are you considering expansion into a new territory? Are you looking for practical and proven steps to get you started? In this article we focus on the important strategies needed to expand your business in different locations. Progress and advancement are the lifeblood of Read more about 4 Strategies for Expanding Your Business in Different Locations[…]

The Small Business Marketing Calendar

If you’re a small business owner, there’s always more to do than time in a day, week or month? The key to de-stressing your life, growing your reach, scaling your marketing, and coordinating marketing activities is advance planning for what needs to be done. When you prioritize what’s important, decision making gets a heck of Read more about The Small Business Marketing Calendar[…]

Documenting Your Marketing Strategy is not the same as Implementing Your Marketing Strategy

When it comes to marketing, the missing link is often effective implementation. This information is not earthshattering, but it is one that many businesses, large and small, overlook. Documenting a marketing strategy is not the same as implementing that marketing strategy. When you document a a marketing strategy (or have created what we often refer Read more about Documenting Your Marketing Strategy is not the same as Implementing Your Marketing Strategy[…]