7 Steps to Small Business Social Media Marketing Success

When used properly, social media can be a great tool to help your small business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety. Marketing Read more about 7 Steps to Small Business Social Media Marketing Success[…]

What Is The Best Marketing Framework for B2B Service Companies?

You really don’t understand a concept until you know what it’s made of. The normal framework of B2B marketing (filled with a ton tactics) is dismal at best. The tactics are so numerous, expensive and sometimes emotional that we easily focus on the shiny and urgent instead of the important. Perhaps we could try a different approach: Here’s my Read more about What Is The Best Marketing Framework for B2B Service Companies?[…]

How to Deliver a Better Customer Experience to Your Customers

Organizing and leading a better customer experience across all touch points seems to be a mystery to many marketers. Just do a search on the topic and you’ll find little that’s helpful. In my opinion, there are two reasons for this. One – marketers are given all the responsibility and blame but none of the authority or, Two – marketers fail Read more about How to Deliver a Better Customer Experience to Your Customers[…]

Free eBook: How To Create and Keep Customers With Content

Say goodbye to content marketing jargon…and say hello to results People always ask, “How does publishing content market and grow my business more effectively? How should we be creating content?” The answer to that question lies in all the time spent behind the scenes building a content strategy from the ground up. We realized early that Read more about Free eBook: How To Create and Keep Customers With Content[…]

The Number One Marketing Challenge Of Companies (No Matter The Size)

Recently, I’ve been getting asked, “what main challenge do I see companies wrestle with when it comes to marketing?” I can say without hesitation that the number one marketing challenge of companies has to do with testing and measuring and adapting to the things that generate revenue, get sales and get cash — and making that consistent. This is why I challenge business Read more about The Number One Marketing Challenge Of Companies (No Matter The Size)[…]

The Ultimate Secret Of Successful Marketers That No One Talks About

Every CEO, Business Owner, VP of Marketing, Director … marketer essentially wants to know the one thing they can do to get massive results, the magic pill they can take, the one bit of advice from an expert that will turn the ship around. Truth is, marketing is mostly a bunch of hard work, done consistently. Read more about The Ultimate Secret Of Successful Marketers That No One Talks About[…]

The Sales Program That Helps Companies Manage Better, Sell Faster, and Market Efficiently

EWC Consultants,  Optimization Solutions Consulting and Indispensable Marketing have entered into a strategic partnership.  The new partnership encompasses strategic management, sales strategy and marketing strategy integration to help business owners grow their revenue. “The SSP3 Sales Success Program 3.0 solution is an important step towards our ‘segments of one’ vision for the future of business Read more about The Sales Program That Helps Companies Manage Better, Sell Faster, and Market Efficiently[…]

Building the Marketing Strategy: A Blueprint For Start-ups and Those About to Start

I’ve been teaching, advising, and consulting start-ups for a handful of years now and there is a missing link to marketing success. Building a powerful marketing strategy (one that’s perfect for your start-up) is often that missing link to marketing success. The key to getting any start-up on track is three fold. First you must discover your target market, then you Read more about Building the Marketing Strategy: A Blueprint For Start-ups and Those About to Start[…]

3 Epic Marketing Shifts Business Owners Must Know

Marketing has gone through many changes, especially in the last decade. Our marketing focus has shifted from traditional print to online, from direct mail to social media, e-newsletters and blogging. Not to mention the speedy adoption of mobile devices and consumer’s addiction to real-time communication. To help sketch out the reinvention of marketing and put it Read more about 3 Epic Marketing Shifts Business Owners Must Know[…]

5 Trusted Advisor Behaviors You Must Embrace Right Now

Do you want to be a successful coach, consultant, counselor, mentor or professional? When professional service people start talking about being a trusted advisor these days, and they’re doing it a lot, they usually default to things like good advice,  a feel-good process, throw in some consultative salesperson tricks and we’re on the trusted advisor track. I’ve been coaching and consulting Read more about 5 Trusted Advisor Behaviors You Must Embrace Right Now[…]