Why Every Smart and Profitable B2B Brand Blogs

In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]

6 Steps to Online Marketing Success for Consultants and Coaches

80% of B2B decision makers prefer to get company information in a series of articles versus an advertisement. Blogging is one of the best ways to drive website traffic and attract prospects by being able to provide the right information to them at the right time, when they are seeking it. Many businesses, even those that Read more about 6 Steps to Online Marketing Success for Consultants and Coaches[…]

10 Ways to Improve Your Selling … Right Now (And in 2014)

“What can you do to get ahead right now?” “How can you differentiate your selling process from the competition?” Many of you would love to sell more of your products and services right now and in 2014. As buyers become more empowered by information and products and services are increasingly commoditized, SMB’s are looking for Read more about 10 Ways to Improve Your Selling … Right Now (And in 2014)[…]

Are the New Rules of Content and Social Marketing for SMBs Here to Stay?

Would you like to improve your social media marketing? Do you want to take your content marketing to a new level? In this SlideShare presentation, Christel Quek welcomes you to the new rules of engagement. She answers the question of “What really is social media?” and also states that “communities are built on Relationships, not Technology. It’s not about Read more about Are the New Rules of Content and Social Marketing for SMBs Here to Stay?[…]

The Midsize Business Formula for Social Media Success

Admit it. It sucks to work hard on your social media and have no real results to show for it. Let’s discuss … If you’re trying to sell products and services, gain visibility, become part of the conversation and build brand awareness, all online, you’re probably looking for that one magic formula to make your Read more about The Midsize Business Formula for Social Media Success[…]

5 Marketing Tips That Increase Profits and Generate Inquiries

We’ve all been there … You’ve carefully crafted a marketing program. You’ve polished each marketing tool. You’ve racked your brain for the very best marketing tactics. You present it to the board with a sigh of relief. That’s done. But when you look at your marketing key performance indicators, you notice that they aren’t as Read more about 5 Marketing Tips That Increase Profits and Generate Inquiries[…]

6 Crucial Branding Tactics for Every Midsize Business in 2014

We all know that branding is important. But not many people realize that tactical branding grows businesses. Branding positions your product or service in your prospects and customer’s mind. However, a strong brand achieves the holy grail of branding which is something very tangible: to presell a product or service, creating the perception that there Read more about 6 Crucial Branding Tactics for Every Midsize Business in 2014[…]

6 Content Marketing Tips for Midsize Financial Institutions to Get Attention Money Can’t Buy

Do you ever feel like you’re the only marketer who has trouble creating and distributing quality content that get’s people attention and that yields measurable results? If so, you’re not alone. Given the speed at which Midsize Financial Institutions create, distribute and consume content that references all the tips telling us how to save money Read more about 6 Content Marketing Tips for Midsize Financial Institutions to Get Attention Money Can’t Buy[…]

10 Modern Marketing Elements for Modern Midsize Businesses

When you and your team sit down to think about marketing in terms of new products, new services, new income streams or re-branding, you can imagine them without constraints. Or you can choose to build into your new product, service, or re-branding campaign, modern marketing elements that will make it more likely your ideas will Read more about 10 Modern Marketing Elements for Modern Midsize Businesses[…]

7 Things Every Marketer Should Know to Build a Better Blog

By effectively using a blog as the core of your social media, content marketing and search optimization strategy, your business can effectively compete today. Most businesses are still at a point where they can be more nimble and react more quickly to a dynamic environment, but they still need overall planning to ensure they keep their Read more about 7 Things Every Marketer Should Know to Build a Better Blog[…]