7 Strategic Steps to Content Marketing Success

Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Content Marketing Success[…]

What’s Best for Your Online Marketing Right Now?

It’s the best and worst time to be a small business owner. It’s the best, because business owners are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention Read more about What’s Best for Your Online Marketing Right Now?[…]

How to Create a LinkedIn Profile that Generates Leads

Do you need more leads from LinkedIn? Are you looking for ways to use your LinkedIn profile to improve your conversion process? You’re not alone — lots of LinkedIn users want their profile to work as marketing and as a lead generation tool. In my opinion, the most powerful social media profile you can use Read more about How to Create a LinkedIn Profile that Generates Leads[…]

The Best Ways to Get the Traffic and Links You Crave

Recently, small business owners asked for my advice on getting traffic to their website. What’s the easiest way to get more traffic? Can you recommend the most efficient way to draw traffic to my new website? I’m fairly new and still learning. Could you help me with attracting more traffic? How do I bring traffic to my site? Read more about The Best Ways to Get the Traffic and Links You Crave[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 1

Thought leadership isn’t just for individuals. It’s for businesses too. The goal of becoming a thought leader is to shape people’s perception of your company and its products–the right way. Companies large and small want to be thought leaders. This ability to shape people’s perception of your company and its products is critical to your success. “If you Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 1[…]