The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]

4 Different Types of Media You Must Know

I’ve been getting a lot questions from people asking about the different types of media, what exactly do they mean and what must they know about them. Here you go! In the marketing world, there’s four different types of media that gets talked about: Paid, Earned, Owned, and Shared. For almost 100 years the business world Read more about 4 Different Types of Media You Must Know[…]

How to Compete For The One Thing That is Finite: Attention

If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more  media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools. What this means is that competition has never been Read more about How to Compete For The One Thing That is Finite: Attention[…]

3 Powerful Things That Give Your Book a Shot at The Bestsellers List

Marketing your book for the bestseller list used to be all about advertising. If your publisher could spend enough money to make people pay attention, demand sufficient shelf space in the bookstore, get you on some big-time media shows, and then spam the audience with messages until they bought the book. You made it on the Read more about 3 Powerful Things That Give Your Book a Shot at The Bestsellers List[…]

Put Your Business On Track For Success! Tip #25 – Be Seen and Heard

Eleven years ago, a television program, a radio show, a magazine or newspaper column was a platform guarded by gate-keepers. And your success was largely dependent on whether the gate-keeper gave you access to their audience. The rule was simple: “If they didn’t pick your message, you lose!” But, what’s been going on since the mass use of the internet Read more about Put Your Business On Track For Success! Tip #25 – Be Seen and Heard[…]

The Death of the Gate-Keeper

If I were to write about this eleven years ago I would have been looked at as idiosyncratic, but today I think it’s more visible than ever to see. When I say the death of the gatekeeper I’m not talking about some mystical character out of a book. I’m talking about the individuals or corporations that decide whether Read more about The Death of the Gate-Keeper[…]

Why Content Creators Must Offer Their Best Stuff

I often have conversations with content creators about whether or not they should offer their best stuff. Some seem to get it and some don’t during these interactions. The content creators that don’t get it, falsely believe that by offering their best stuff, they will have nothing left to share. My response? NO!  Not offering your best Read more about Why Content Creators Must Offer Their Best Stuff[…]

Platform Builder: Prospecting on Twitter

Prospecting on Twitter How to Use Twitter for Sales Prospecting Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away. Two-Minute Social Media Tips: Local Prospecting with Twitter Highly recommend: This is an awesome video by Troy Janisch Read more about Platform Builder: Prospecting on Twitter[…]

Publishers and Literary Agents Main Objection – You Don’t Have a Platform

If you are an aspiring author of any kind, you’ve probably heard the term “platform” thrown around and wondered, “What are they talking about?” And if you tried to get published or get a literary agent,  their main objection would probably be (if you haven’t started) to build a “platform.” So, what do most publishers and Read more about Publishers and Literary Agents Main Objection – You Don’t Have a Platform[…]