Brilliant Marketing is Around Figuring Out This

I was recently asked to contribute advice to the”Business Unplugged Blog” for entrepreneurs who are starting a new business. Here’s what I had to say: My best tip as a marketing expert to entrepreneurs starting a new business is to create something only you can make! Every successful start-up has a monopoly. You must have a Read more about Brilliant Marketing is Around Figuring Out This[…]

Why Every Smart and Profitable B2B Brand Blogs

In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]

This Era is Upon Us—Direct Content Purchasing

Imagine a day when content creators go straight to you and you’re able to directly pay for what you want to watch on whatever device you may have. Today more than 10% of consumers are now without cable and are using alternative streaming services. But, it’s very important to understand that these consumers didn’t give up Read more about This Era is Upon Us—Direct Content Purchasing[…]

3 Ways to Make Your Content And Products Desirable to Your Customers

How you sell is more important than what you sell. If you’ve been reading my blog you’ve heard me mention that and it’s certainly true, in an era where content is king. But let’s face it:  it’s increasingly difficult for anyone to get the attention they need to succeed in this crowded, information overloaded, and noisy world. Read more about 3 Ways to Make Your Content And Products Desirable to Your Customers[…]

5 Ways You Can Get Paid Many Times for the Same Work

Last night I attended a local Chamber of Commerce event in my area. During this event I had the opportunity to have a great discussion with someone about passive income. While talking with this person I quickly discovered that they wanted to move from active income (when you do the work; you get paid—only once) Read more about 5 Ways You Can Get Paid Many Times for the Same Work[…]

How to Sell One Million Copies Before Your Product Even Releases

Ever since I learned that Jay-Z’s new album, ‘Magna Carta Holy Grail’ was set to go platinum ahead of its official release, I have been quite interested in how he did it — the marketing part. Here’s what I took away from this marketing campaign that aspiring authors, artist, and other creatives can do as well Read more about How to Sell One Million Copies Before Your Product Even Releases[…]

How to Create Experiences that Make Customers EXCITED to Talk About You

For businesses (small businesses especially) the impact of advertising in newspapers, magazines and outdoor media is fading. People are overwhelmed with information and are slowly learning to tune out traditional ads. But, wait there is great news! People don’t tune out the recommendations of their peers, friends, and network. In fact while consumers can: skip Read more about How to Create Experiences that Make Customers EXCITED to Talk About You[…]

How Your Business Can Survive In Any Economy

For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while  bypassing other coaches, consultants, authors, and businesses! To survive in any economy you must position your business to have the Read more about How Your Business Can Survive In Any Economy[…]

How to Attract Attention to You And Your Business Instantly

Today, paying for attention just isn’t as effective as it used to be. There’s more media to consume (for free) than ever before. More events, more messages, and more ads. Think about it? In a world of where the 30-second commercial whether on TV, radio or at a networking event is often requested, how many Read more about How to Attract Attention to You And Your Business Instantly[…]

Where The Money Goes

The game has changed and shifted. For one hundred years, business was about telling the best possible story through print, radio, outdoor media, TV, and direct mail. And that is still true the storytelling part, but where you storytell has changed. You see in business “the money goes where the people go” and the people Read more about Where The Money Goes[…]