Top B2B Referral Program Mistakes

Discover five of the top B2B referral program mistakes that can kill your referrals and erode growth.   Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But Read more about Top B2B Referral Program Mistakes[…]

Educational Content Is the New Referral

In order to thrive in today’s digitally driven business environment, service based business owners and professionals need to think and act more like media companies. I suppose to some degree this has always been true, but it is painfully so now that prospects have access to mounds of content and information. So, in order to Read more about Educational Content Is the New Referral[…]

The 5 Biggest Referral Marketing Mistakes Small Companies Make

Discover five of the biggest referral marketing mistakes that can kill your referrals and erode growth. Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But you also Read more about The 5 Biggest Referral Marketing Mistakes Small Companies Make[…]

How to Implement a Formalized Referral Marketing Process

A formalized referral process is an essential part of every small business, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to developing a formalized referral process— a referral process activates the referral marketing plan, creates control, guides priorities, generates accountability and provides a way to measure your results. Read more about How to Implement a Formalized Referral Marketing Process[…]

Referral Marketing 101: Create a Referral Marketing Plan in 5 Steps

There are literally volumes written about generating referrals. It boils down to developing a formalized process. It’s important for small businesses to systematically and automatically integrate referral marketing into the everyday interactions with prospects, customers, partners, vendors, suppliers, your whole network. Study after study has proven that referral marketing is one of the best forms Read more about Referral Marketing 101: Create a Referral Marketing Plan in 5 Steps[…]

The 5 Secrets to Become More Referable (Audio and Presentation Download)

Join Patrick McFadden for an Online Seminar and Learn the Secrets of Becoming More Referable January 4, 2016 – The myBrainshark website will officially shut down and all content will become inactive. In this session we will reveal the 5 secrets to growing your business by tapping the awesome power of referrals. Fill out my Wufoo form! Read more about The 5 Secrets to Become More Referable (Audio and Presentation Download)[…]

How Membership Clubs Can Give to Get Referrals?

A couple of months ago I was out in the Virginia area talking to a marketing director of golf club about marketing. In this post I plan on using my insights and knowledge to make a point about how any membership club can give to get referrals. Many health, golf, fitness centers, wholesale and professional networking Read more about How Membership Clubs Can Give to Get Referrals?[…]

10 Elements of a Product or Service That Creates More Referrals

As I have said in a recent post, we don’t need more average products or services. Instead, we need remarkable products and services. Specifically, we need products and services that “are worth making a remark about.” Something worth making a remark about simply means word-of-mouth and word-of-mouse (more on this in a later post). These products Read more about 10 Elements of a Product or Service That Creates More Referrals[…]