4 Alternatives to Cold Calling Your Prospect

Go into the new quarter strong – here are 4 things to do instead of cold calling your prospect! Over the years I’ve listen to lots of prospects and spoken to lots of prospects. Of late I’ve become enamored with the idea of understanding how people buy perhaps more interestingly, how and when they prefer Read more about 4 Alternatives to Cold Calling Your Prospect[…]

The Biggest Shift: Marketing is the New Selling

I’m constantly being pulled into the meeting rooms of small to midsize companies, that understand what used to work isn’t working today, but are looking for answers as to what do they do?, how do they start shifting their approach?, and what foundation needs to be set in place for future growth? I often start Read more about The Biggest Shift: Marketing is the New Selling[…]

Solve Your Top Sales Challenges with Marketing

The title of today’s post stimulates from a recent report “Selling Challenges Study” from Richardson.  Richardson conducted a survey with field sales reps, senior sales professionals, and sales leaders to gauge what they felt would be their biggest challenges faced. Salespeople say their top 3 challenges to closing a deal this year are: competing against a low-cost provider, creating Read more about Solve Your Top Sales Challenges with Marketing[…]

Selling to VIP the Very Invisible Prospect

I recently was contacted by an international prospect that found my business through content online via the search engines. During our conversation this international business owner said, “she read my articles, downloaded my ebook, my approach really reasoned with her, and she knew that I could help her organization and would like to explore ways Read more about Selling to VIP the Very Invisible Prospect[…]

Need More Customers? Start Building The One Factor that Grows an Business

Your offering is good. You know your material. You know how to package and provide your offering in a way people want to buy it. You’re nearly there. But the game isn’t won yet. No matter how strong an offering you have, you won’t grow your business until you fit one more piece into place. Read more about Need More Customers? Start Building The One Factor that Grows an Business[…]

The Must-Have Social Selling Strategy For Small Business Owners

Indispensable small business owners—those who seek an alternative and innovative path, method, or strategy to grow—have learned to tap the power of social networks, but sadly, many owners still see social media channels and networks as a pointless place for them and their sales teams to focus. And I get it. There’s been too many Read more about The Must-Have Social Selling Strategy For Small Business Owners[…]

Why Every Smart and Profitable B2B Brand Blogs

In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]

You Must Connect Before You Pull (Sell)

This is a guest post by Rob “YB” Youngblood. Rob “YB” Youngblood is a catalyst for business, leadership and professional development. As the Chief Connecting Officer for YBConnects, LLC, he adds value to others through his Coaching, Communicating, Connecting and Consulting. He works with small businesses and nonprofit organizations to assist their efforts to increase visibility and Read more about You Must Connect Before You Pull (Sell)[…]

7 Website Essentials That Get People To Buy Now

So much in business isn’t black and white, but there are some simple ways to increase your customer engagement and get people to buy now. Creating a user-friendly website is the foundation. For example, according to information compiled by online marketing firm Reach Local, 46 percent of consumers use their smartphones to research products or businesses. Read more about 7 Website Essentials That Get People To Buy Now[…]

What Effective Marketing and Selling Looks Like

Well, for starters if you have a very tight budget, it’s of no significance at all. What? The things that you need to do, don’t require a big budget, but effective implementation and an execution plan. In fact the things that you might be temped to spend money on, if you had a big budget Read more about What Effective Marketing and Selling Looks Like[…]