How to Boost Revenue Without Increasing Customers

The easiest way to boost revenue without acquiring more clients is to up-sell and cross-sell. There isn’t a business model in existence to which this approach can’t be applied. For example, website hosting companies generate additional revenue by offering paid cloud storage, domain registration, identity protection, and other services their customers might need. Moreover, let’s not Read more about How to Boost Revenue Without Increasing Customers[…]

How Marketing Strategy Can Solve Your Sales Challenges

A Free Guide on Using Your Marketing Strategy Effectively The way small business owners think about marketing strategy is broken. Email marketing, sale presentations, websites, advertising, search engine optimization, social media, you know tactics seem to dominate their marketing strategy thoughts. Truth is, for any set of tactics to work they must appeal to someone, Read more about How Marketing Strategy Can Solve Your Sales Challenges[…]

The Fastest Way to Find New Business

When cash is tight and you need new clients now… Most people view marketing and selling like this. Identify target a market, tell them what about your service/product, maybe work in a little solution selling and hope they choose you. Or target a market, respond to RFPs and hope they choose your price. Either way, what you’re Read more about The Fastest Way to Find New Business[…]

How to Attract More Customers & Close More Deals

You Win The Sale Before You Close A great deal about marketing has changed over the last few years, but most importantly what’s not changed is the need to narrowly define your ideal customer and that’s what you have to understand in order to thrive in the world today. Discovering your ideal customer is critical if you want Read more about How to Attract More Customers & Close More Deals[…]

4 Alternatives to Cold Calling Your Prospect

Go into the new quarter strong – here are 4 things to do instead of cold calling your prospect! Over the years I’ve listen to lots of prospects and spoken to lots of prospects. Of late I’ve become enamored with the idea of understanding how people buy perhaps more interestingly, how and when they prefer Read more about 4 Alternatives to Cold Calling Your Prospect[…]

The Biggest Shift: Marketing is the New Selling

I’m constantly being pulled into the meeting rooms of small to midsize companies, that understand what used to work isn’t working today, but are looking for answers as to what do they do?, how do they start shifting their approach?, and what foundation needs to be set in place for future growth? I often start Read more about The Biggest Shift: Marketing is the New Selling[…]

Solve Your Top Sales Challenges with Marketing

The title of today’s post stimulates from a recent report “Selling Challenges Study” from Richardson.  Richardson conducted a survey with field sales reps, senior sales professionals, and sales leaders to gauge what they felt would be their biggest challenges faced. Salespeople say their top 3 challenges to closing a deal this year are: competing against a low-cost provider, creating Read more about Solve Your Top Sales Challenges with Marketing[…]

Selling to VIP the Very Invisible Prospect

I recently was contacted by an international prospect that found my business through content online via the search engines. During our conversation this international business owner said, “she read my articles, downloaded my ebook, my approach really reasoned with her, and she knew that I could help her organization and would like to explore ways Read more about Selling to VIP the Very Invisible Prospect[…]

Need More Customers? Start Building The One Factor that Grows an Business

Your offering is good. You know your material. You know how to package and provide your offering in a way people want to buy it. You’re nearly there. But the game isn’t won yet. No matter how strong an offering you have, you won’t grow your business until you fit one more piece into place. Read more about Need More Customers? Start Building The One Factor that Grows an Business[…]

The Must-Have Social Selling Strategy For Small Business Owners

Indispensable small business owners—those who seek an alternative and innovative path, method, or strategy to grow—have learned to tap the power of social networks, but sadly, many owners still see social media channels and networks as a pointless place for them and their sales teams to focus. And I get it. There’s been too many Read more about The Must-Have Social Selling Strategy For Small Business Owners[…]