5 Steps to Restart and Revive Marketing Your Small Business

When you work all year on marketing your small business you sometimes find yourself in shiny object syndrome and not on track to meet your business goals. This can be a frustrating and challenging time. I’ve found that we all fall into that trap and it helps to spend time restarting and reviving marketing your small Read more about 5 Steps to Restart and Revive Marketing Your Small Business[…]

The Outsourced Marketing Department for Small Businesses

Employing external resources to gain the greatest leverage possible is how you compete today, pure and simple. Recently my company outsourced two creative projects for our client to a strategic partner. The turnaround time was less than 48 hours for both pieces of content, and the work was perfect. The agency my company worked with was cordial, Read more about The Outsourced Marketing Department for Small Businesses[…]

3 Steps That Will Help Boost Your Profitability

Most business owners think profitability and immediately think minimize collection costs and uncollectible accounts, unbillable bench time and minimize office space rent – you know, cost-saving measures. Heck, most financial professionals do the same thing. I’ve been working with service based businesses for a handful of years now and I’m here today to once again affirm that Read more about 3 Steps That Will Help Boost Your Profitability[…]

The 5 Biggest Strategic Marketing Mistakes Small Companies Make

Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But you also need to know about the factors that will erode your business. If you want your business Read more about The 5 Biggest Strategic Marketing Mistakes Small Companies Make[…]

How Is Small Business Blogging Different From Regular Blogging?

In short, regular blogging is simply a hobby. Small business blogging  is a low-cost way to create opportunities to get your website found by ideal clients that you want to find it, so you can generate new leads and customers for your business. It’s also important to note that when you’re doing small business blogging, your Read more about How Is Small Business Blogging Different From Regular Blogging?[…]

Answered: Your Most Burning Small Business Marketing Questions – June 2014

No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up. In many ways, it’s a constantly shifting and evolving landscape. In others, it’s the same as it ever was. We’re wrapping up this week by taking our best shot at your best questions. Q: LinkedIn: What makes a Read more about Answered: Your Most Burning Small Business Marketing Questions – June 2014[…]

4 Telltale Signs It’s Time to Hire a Marketing Consultant

Many small business owners start out solo. Sometimes it’s out of necessity, and sometimes it’s what they want. Over time, however, you’ll have to begin enlisting help for one set of tasks or another. You might start with a virtual assistant, bring on a salesperson, and hire a customer service rep. Not long after those Read more about 4 Telltale Signs It’s Time to Hire a Marketing Consultant[…]

The Best Government Resources For Minority-Owned Small Businesses

It seems business owners are forever searching for information. I know this because I have real-world conversations, read your e-mails,  and attended the events. The folks at Fit Small Business have put together a presentation of government resources that will help minority-owned small businesses in their informational quest. In this presentation they review what is a Read more about The Best Government Resources For Minority-Owned Small Businesses[…]

Need More Customers? Start Building The One Factor that Grows an Business

Your offering is good. You know your material. You know how to package and provide your offering in a way people want to buy it. You’re nearly there. But the game isn’t won yet. No matter how strong an offering you have, you won’t grow your business until you fit one more piece into place. Read more about Need More Customers? Start Building The One Factor that Grows an Business[…]

The LinkedIn Small Business Playbook

How can LinkedIn help your small business? Whether you’re just starting out or have been around for many years, LinkedIn can help you access the right people on the world’s largest professional network to have the same hiring, marketing, and selling opportunities as if you were a Fortune 500 Company. Where do I start? This Read more about The LinkedIn Small Business Playbook[…]