The Must-Have Social Selling Strategy For Small Business Owners

Indispensable small business owners—those who seek an alternative and innovative path, method, or strategy to grow—have learned to tap the power of social networks, but sadly, many owners still see social media channels and networks as a pointless place for them and their sales teams to focus. And I get it. There’s been too many Read more about The Must-Have Social Selling Strategy For Small Business Owners[…]

The Small Business Secret of Not Being Ignored

Your product or service is great, but you’re still being ignored. You’re the expert, you know your industry, but you’re still being ignored. You know that selling is the transfer of enthusiasm, so you’re enthusiastic about your business, but you’re still being ignored. No matter how strong you, your products or services are, you will Read more about The Small Business Secret of Not Being Ignored[…]

6 Steps to Online Marketing Success for Consultants and Coaches

80% of B2B decision makers prefer to get company information in a series of articles versus an advertisement. Blogging is one of the best ways to drive website traffic and attract prospects by being able to provide the right information to them at the right time, when they are seeking it. Many businesses, even those that Read more about 6 Steps to Online Marketing Success for Consultants and Coaches[…]

Get Found and Be Heard: 20 Marketing Tips for Every Small Business

How should you start marketing your product, or service? I have been asking, answering, and living out this question for a couple of years. In the process, I’ve written over 500 marketing articles [See What I’ve Learned About Blogging from Writing More Than 200 Posts], helped dozens of companies, and I’m on my way to being Read more about Get Found and Be Heard: 20 Marketing Tips for Every Small Business[…]

100% of Small Business Owners Who Do This Will Sell More of Their Products

Most small business owners aren’t thinking in terms of “everything is marketing.”   That is a mistake. In a world where people have short attention spans and they’re millions of businesses attempting to attract it. You’re either judged on everything, or you’re being ignored. The reason to employ “everything is marketing” is because most  of your Read more about 100% of Small Business Owners Who Do This Will Sell More of Their Products[…]

Advice to First-Time Business Owners

As a marketing consultant, I receive a lot of email from first-time business owners and entrepreneurs who are trying to get established in marketing their businesses. Because I make my email address public, it’s pretty easy to get to me. However, by the time I hear from people, they are either confused about marketing, don’t Read more about Advice to First-Time Business Owners[…]

The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

3 Reasons Businesses Fail and How to Fix Two of Them

The U.S. Small Business Administration has seen lots of small businesses come and, unfortunately, go. According to the SBA, over 50% of small businesses fail in the first five years. Why? What goes wrong? After a thorough review and much field research it was found that the failing businesses all had three things in common: Read more about 3 Reasons Businesses Fail and How to Fix Two of Them[…]

10 Cool Holiday Marketing Ideas for Small Businesses

Small businesses and organizations can easily get trapped in the day-to-day operations of their businesses to spend any time brainstorming cool holiday marketing ideas. Some businesses worry that marketing is too expensive, others may find it too time consuming. Without keeping top-of-mind awareness with your prospects and customers, how will anyone remember you? Here are 10 Read more about 10 Cool Holiday Marketing Ideas for Small Businesses[…]

How to Build Credibility with Your Marketing

When prospects are making a decision about whether or not to buy, their “shields are up.” And with shields up, having the lowest price in the market won’t help you much if your prospect doesn’t trust you in the first place. Offering the biggest selection and the most convenience won’t help your cause if your prospect Read more about How to Build Credibility with Your Marketing[…]