5 Social Media Lessons Gleaned from a New LinkedIn SMB Study

Unless your small or medium size business has a huge marketing budget, social media is likely the first place you turn to reach ideal customers. Indeed, according to a study released this year by LinkedIn, an overwhelming percentage of small and medium sized businesses (SMBs) are using social media to market to customers, grow their audience, and extract Read more about 5 Social Media Lessons Gleaned from a New LinkedIn SMB Study[…]

The LinkedIn Small Business Playbook

How can LinkedIn help your small business? Whether you’re just starting out or have been around for many years, LinkedIn can help you access the right people on the world’s largest professional network to have the same hiring, marketing, and selling opportunities as if you were a Fortune 500 Company. Where do I start? This Read more about The LinkedIn Small Business Playbook[…]

Why Every Smart and Profitable B2B Brand Blogs

In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]

How to Create a LinkedIn Profile that Generates Leads

Do you need more leads from LinkedIn? Are you looking for ways to use your LinkedIn profile to improve your conversion process? You’re not alone — lots of LinkedIn users want their profile to work as marketing and as a lead generation tool. In my opinion, the most powerful social media profile you can use Read more about How to Create a LinkedIn Profile that Generates Leads[…]

Are the New Rules of Content and Social Marketing for SMBs Here to Stay?

Would you like to improve your social media marketing? Do you want to take your content marketing to a new level? In this SlideShare presentation, Christel Quek welcomes you to the new rules of engagement. She answers the question of “What really is social media?” and also states that “communities are built on Relationships, not Technology. It’s not about Read more about Are the New Rules of Content and Social Marketing for SMBs Here to Stay?[…]

The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions

You’ve heard the saying “Failing to plan is planning to fail.” Well, according to research conducted by Constant Contact, over 50% of small businesses need help when it comes to planning social-media marketing. Creating a focused, goal oriented social media strategy is just as important as having a solid business plan. To attract and engage prospects and convert them into customers, Read more about Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions[…]

The Challenge For Most Brands On Social Media (And How To Overcome It)

This post is not going to beat around the bush. It’s going to tackle this challenge head on. For most brands on social media their challenge is in creating an effective content strategy and what adds to this challenge are the different social channels available to choose from. As in any business in any industry the Read more about The Challenge For Most Brands On Social Media (And How To Overcome It)[…]

6 Ways Midsize Businesses Can Drastically Improve Online Engagement

Is your Midsize business looking for ways to improve online engagement—the act of someone raising their hand? Would you like to get more people-to-people interaction and begin a real conversation with your ideal target customers on online platforms? Great! No matter your company’s industry, you can encourage these deeper connections and improve your online engagement. Read more about 6 Ways Midsize Businesses Can Drastically Improve Online Engagement[…]

#MidsizeWednesday: 7 Social Media Marketing Tips For Midsize Businesses Based on the Fortune 500

At Indispensable Marketing we think a lot about how we can help midsize companies address marketing and the realities of the new marketplace. We continually listen and keep up-to-date with sources that connect with midmarket business leaders about their needs and preferences. Every Wednesday we publish a post called #midsizewednesday to help midsize businesses take advantage of these changes to evolve and ultimately Read more about #MidsizeWednesday: 7 Social Media Marketing Tips For Midsize Businesses Based on the Fortune 500[…]