3 Tips For Using Social Media as Your Secret Sales Tool

Social media is fundamentally changing how we conduct business, but especially for sales professionals. In 2006 with the advent of social platforms and social networking sites, it totally changed the way sales professionals connect with potentially prospects, research competitors, become informed, and network. Now they’re only two kinds of sales professionals in the world. The Read more about 3 Tips For Using Social Media as Your Secret Sales Tool[…]

3 Simple Ways to Move From The “LinkedIn Connection” Phase Into The “Relationship Phase”

I have always viewed LinkedIn as a valuable online tool to help connect with the people whom I might potentially want to work with and ignite the beginnings of business partnerships, client relationships and friendships. The lifeline of new and existing business is relationships, not connections. This is an important principle to understand. While the internet’s sole purpose is Read more about 3 Simple Ways to Move From The “LinkedIn Connection” Phase Into The “Relationship Phase”[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 3

In my last post, I wrote about how to market your content. That you must consider where the promotion of your thoughts and ideas are going to be distributed or shared. Content is King, but Marketing is Queen. Once you’ve done that, it’s time to use the power of social networking. It’s time to start grabbing Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 3[…]

The New Trend In Building Customer Loyalty (And How You Can Profit Enormously)

The internet is changing the way you do business (and now the way you build loyalty with customers). Studies have shown that 83% of U.S. consumers go online to research electronics, computers, books, music and movies before buying those items. I’m sure this number will rise, since customers of all types increasingly have access to high-speed Internet Read more about The New Trend In Building Customer Loyalty (And How You Can Profit Enormously)[…]

16 Ways to Build Profitable Relationships With Key Reporters

A core principle of marketing is getting the word out about your business to your target market. In marketing there are many ways to do this. PR is one of those ways that is powerful, credible and a low-cost (or no-cost) tool, but often underutilized by businesses and independent professionals. An indispensable part of PR is building Read more about 16 Ways to Build Profitable Relationships With Key Reporters[…]

Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]

Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media

Want to multiply the return on your efforts? Growing your business whether you’re a blogger, podcaster, speaker, coach, business owner or consultant starts with creating advocates. A group of people interested in talking about you or your message. Advocates develop for a couple of reasons, but all centered around one thing self-interest. It’s never about you, it’s Read more about Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media[…]

6 Tips to Creating Content That Gets Shared

Let’s face it effective social media marketing amounts to your content being shared and with the massive amount of noise out there it’s tough to break through the clutter. Just on Facebook alone 30 billion pieces of content are shared each month. This includes blog posts, links, news stories and photo albums. According to HubSpot’s Dan Zarrella there are three Read more about 6 Tips to Creating Content That Gets Shared[…]

Citizen Customer Service

In the last ten or fifteen years, more and more citizens have been motivated to help others, assert their authority, share opinions, and be generous with their knowledge, wisdom and ideas. Because of this, it’s quite possible that the era of a “full technical support staff” is over. No longer can these departments hold on Read more about Citizen Customer Service[…]