The Secret to Connecting with Information-Empowered Buyers

Today’s B2B and B2C buyers are invisible until they’re ready to purchase. With access to information on every topic imaginable in the palm of their hands (or behind the click of a mouse), they don’t call up a company and ask for a brochure or wait for a salesperson to come calling. These savvy buyers do their Read more about The Secret to Connecting with Information-Empowered Buyers[…]

A 15-Question Process for Painless Target Market Research

Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult. I believe that most businesses are uniquely suited to serve a narrowly defined target market or ideal client. Determining just who that is, and making their description a central theme of Read more about A 15-Question Process for Painless Target Market Research[…]

3 Ways to Get Ideal Customers to Your Site Without Blogging

It’s the question I get more often than any other when I’m talking with business owners about having a content strategy. It’s the question I see most often as a American Express OpenForum Advisor from new entrepreneurs and experienced business owners. It’s the hook most online marketing courses use to attract your attention and get Read more about 3 Ways to Get Ideal Customers to Your Site Without Blogging[…]

12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies

Marketing is changing and about to change more and more, even as I write this post. When mass media was relevant it worked because there was only a few communication channels and/or places to give your attention too. Mass Marketers knew this and thus thought of consumers as captives. But today with more media and Read more about 12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies[…]

15 Tips for Researching your Target Market

What gender is your target market? Are they male, or female, or an even mix? How old is your target market? The age of your target market determines the presentation of your brand.  It also affects the tone and message you use when you connect with your target market. What habits do they have? This describes what your target Read more about 15 Tips for Researching your Target Market[…]