Don’t Get Cooked in the Squat, 2014!

When I’m speaking about marketing to business owners and executive leadership, many times, I notice head nodding, signaling that they already know or have heard the information before. I’m often, tempted to stop and ask, when do you have enough knowledge to start something new? The person who doesn’t read good books has no advantage over Read more about Don’t Get Cooked in the Squat, 2014![…]

6 Crucial Branding Tactics for Every Midsize Business in 2014

We all know that branding is important. But not many people realize that tactical branding grows businesses. Branding positions your product or service in your prospects and customer’s mind. However, a strong brand achieves the holy grail of branding which is something very tangible: to presell a product or service, creating the perception that there Read more about 6 Crucial Branding Tactics for Every Midsize Business in 2014[…]

#MidsizeWednesday: The Formula For Midsize Business Success in 2014

As your midsize business prepares for a successfully 2014. You must be able to mobilize your audience to action. Midsize firms need to have a “WHY” that drives them to do what they do with excellence. To ensure that your company is on track to succeed, here’s the Formula For Midsize Business Success in 2014. Read more about #MidsizeWednesday: The Formula For Midsize Business Success in 2014[…]