3 Reasons Businesses Fail and How to Fix Two of Them

The U.S. Small Business Administration has seen lots of small businesses come and, unfortunately, go. According to the SBA, over 50% of small businesses fail in the first five years. Why? What goes wrong? After a thorough review and much field research it was found that the failing businesses all had three things in common: Read more about 3 Reasons Businesses Fail and How to Fix Two of Them[…]

4 Different Types of Media You Must Know

I’ve been getting a lot questions from people asking about the different types of media, what exactly do they mean and what must they know about them. Here you go! In the marketing world, there’s four different types of media that gets talked about: Paid, Earned, Owned, and Shared. For almost 100 years the business world Read more about 4 Different Types of Media You Must Know[…]

4 Marketing Strategies That Work Better Than Advertising

For 100 years marketing meant one thing and we could all agree what is was: “advertising.” That meant a plethora of TV commercials, billboards, outdoor media, glossy magazine ads and jingle radio ads.  It was a method used by traditional mass marketers, that gave big companies the opportunity to make average products for average people. Read more about 4 Marketing Strategies That Work Better Than Advertising[…]

The Clear-Cut Difference Between Advertising and Marketing

I’m meeting more and more people who have an existing business or planning to start one and want to know how to start marketing. But instead of asking me about marketing, they ask how to start advertising. So, rather than continuing to repeat myself, I will explain the clear-cut difference between marketing and advertising here. It’s actually Read more about The Clear-Cut Difference Between Advertising and Marketing[…]

Advertising Gifts Explored: Corporate Generosity and the Emotional Reaction

This is a guest post by Celina Jonesi. Celina Jonesi is a distributor for British Promotional Merchandise Association (BPMA) is one of the UK’s leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. You can find more information here.  If you’d like to guest post on this blog, check out the guidelines here. Emotion Read more about Advertising Gifts Explored: Corporate Generosity and the Emotional Reaction[…]

How Do You Get Customers to Talk About You?

Today it doesn’t matter whether you’re selling widgets, homes, services, or cars. You must be an authentic and transparent person. You must care about the customer. At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to buy Read more about How Do You Get Customers to Talk About You?[…]

Anticipated, Personal and Relevant

I just received some spam email from a particular company that I will not name, but just because you got hold of my email and you think it’s important that I see your newsletter (by the way, that’s all about you) doesn’t mean it’s important to me. This brings me to my point: “Knowing by permission who Read more about Anticipated, Personal and Relevant[…]

Selling is More Art Than Science

Here’s a great marketing story: A farmer put up a sign that read “Tomatoes, 25¢ ea.–three for a dollar.” All day long, customers came to the booth exclaiming: “Don’t be ridiculous! I should get four for a dollar!” Meekly the farmer capitulated and packaged four tomatoes. The hardware seller at next booth over had been Read more about Selling is More Art Than Science[…]

What’s the lifetime value of a sale

If you buy 3 pairs of Nike shoes for $89.99 each, then your worth $269.97 to Nike or the place that you bought the shoes. Not every one of their customers are worth $269.97 but you are. Now if you make a product or service that people only need to buy once in their whole life, that’s Read more about What’s the lifetime value of a sale[…]