What Amazon Can Teach You About Battling For Customer’s Minds (And Wallets)

If I ask you to describe what 7-Up is? You’ll probably say, “It’s the UnCola.” And if you’ve ever had a coke you already know what 7-Up is and you immediately recognize its position in the soft drink market. This is called positioning and one way to inject your product or service into someones head is Read more about What Amazon Can Teach You About Battling For Customer’s Minds (And Wallets)[…]