100% of Small Business Owners Who Do This Will Sell More of Their Products

Most small business owners aren’t thinking in terms of “everything is marketing.”   That is a mistake. In a world where people have short attention spans and they’re millions of businesses attempting to attract it. You’re either judged on everything, or you’re being ignored. The reason to employ “everything is marketing” is because most  of your Read more about 100% of Small Business Owners Who Do This Will Sell More of Their Products[…]

How to Compete For The One Thing That is Finite: Attention

If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more  media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools. What this means is that competition has never been Read more about How to Compete For The One Thing That is Finite: Attention[…]

Once it’s free….

you’re not the customer any more, you’re the product. You’re the product because the only way to monetize free is to have advertisers pay for the attention. The competition though has never been greater. There are more free products competing for the one thing that is finite: people’s attention. And if you have something to offer Read more about Once it’s free….[…]

Why You Can Make Money Giving Content Away for Free

This is something that’s so misunderstood and I want to bring some clarity to it. I know some you didn’t start creating content to make money from it. In fact the thought probably never crossed your mind, but if you’re putting out content around your passion, you’ll definitely want to monetize it somehow. First let’s deal with the Read more about Why You Can Make Money Giving Content Away for Free[…]

The Best Way to Maintain Customer Retention

Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your Read more about The Best Way to Maintain Customer Retention[…]

How Do You Get Customers to Talk About You?

Today it doesn’t matter whether you’re selling widgets, homes, services, or cars. You must be an authentic and transparent person. You must care about the customer. At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to buy Read more about How Do You Get Customers to Talk About You?[…]

The Most Important Component Needed to Make Money

If you have something to say or sell you need a platform. You need a place where you can be seen and heard. A place where you can break through the clutter and the noise and deliver your message or product right to the heart of your best prospect. Now, within that platform you must have “a Read more about The Most Important Component Needed to Make Money[…]

Publishers and Literary Agents Main Objection – You Don’t Have a Platform

If you are an aspiring author of any kind, you’ve probably heard the term “platform” thrown around and wondered, “What are they talking about?” And if you tried to get published or get a literary agent,  their main objection would probably be (if you haven’t started) to build a “platform.” So, what do most publishers and Read more about Publishers and Literary Agents Main Objection – You Don’t Have a Platform[…]

The Asset of the Future for Every Business is…

If you know by permission who wants to hear from you and you earn the privilege of sending anticipated, personal, and relevant messages to these people. There will be a line out the door, and a waiting list of people who want to do business with you. What most Public Speakers, Bloggers, Recording Artists, Politicians, Business Owners, Entrepreneurs, Sales Read more about The Asset of the Future for Every Business is…[…]