4 Types of Content That Every Business Must Create

Selling and marketing with educational content (via a blog, webinar, seminar, newsletter, magazine, workshop, report, eBook, tip sheet etc.) is not about convincing someone to buy something that they don’t want or need. Rather, it’s about overcoming objections to buying from you. Effective marketing now requires that educational content is part of the strategy conversation Read more about 4 Types of Content That Every Business Must Create[…]

7 Strategic Steps to Content Marketing Success

Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Content Marketing Success[…]