The definition of a lead

One of my readers pointed out that they really appreciated the definition of a suspect that I use throughout Indispensable Marketing. A suspect is a member of your target market you suspects needs what you offer. This same reader (Wilson) also asked then for my definition of a lead (as it might relate to marketing) So, here you go. A Read more about The definition of a lead[…]

4 Stages of an Effective Lead Generation Process

Generating and converting leads is mostly what marketing is about. In this pursuit, marketers have long realized there is a definite lead generation process that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars. Many businesses have differing lead generation processes depending upon the complexity or cost of Read more about 4 Stages of an Effective Lead Generation Process[…]

The 4 Core Elements of a Successful Lead Generation Strategy

I often get asked by business owners, organizations, franchises and associations which one or two or three marketing tactics have been the most successful for businesses or have the greatest results.   Public relations, networking, referrals, and advertising are often the answers to that question, but the answers are different for each specific business and Read more about The 4 Core Elements of a Successful Lead Generation Strategy[…]