7 Ideas for Generating More Qualified B2B Leads from Your Blog

When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business Read more about 7 Ideas for Generating More Qualified B2B Leads from Your Blog[…]

Is Blogging Worth the Effort?

I do it, preach and teach on it every week. Attract the right kind of prospects by creating and distributing the right kind of information. Engage your audience so they come to know, like, and trust you. Let them know you’re the expert who’s going to give them the information (and eventually the products and services) that Read more about Is Blogging Worth the Effort?[…]

10 Reasons Why Your Company Should Invest in Blogging

Blogging is one of the most important marketing activities your company should embrace. The power of blogging to reach new audiences and prospective customers cannot be underestimated. If you want your brand, products, or services to be heard on the social web, you need to have a blog. Here are 10 reasons why your company Read more about 10 Reasons Why Your Company Should Invest in Blogging[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 3

In my last post, I wrote about how to market your content. That you must consider where the promotion of your thoughts and ideas are going to be distributed or shared. Content is King, but Marketing is Queen. Once you’ve done that, it’s time to use the power of social networking. It’s time to start grabbing Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 3[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 1

Thought leadership isn’t just for individuals. It’s for businesses too. The goal of becoming a thought leader is to shape people’s perception of your company and its products–the right way. Companies large and small want to be thought leaders. This ability to shape people’s perception of your company and its products is critical to your success. “If you Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 1[…]

Be Read. Be Remembered. Be The One They Call.

That’s the reason you create content right? You have commerce driven intentions. You want to either monetize your blog through selling advertising, promoting affiliate links, selling products, and/or generate leads for your speaking, coaching, or consulting services. Marketing is all about creating awareness and visibility for what you’re doing, so let’s take a look at this process. Be Read more about Be Read. Be Remembered. Be The One They Call.[…]

The Cocktail Party (Using Social Media Effectively)

So a lot people are confused on how to use social media effectively, but believe it or not, you already know the rules, and the players of social media. If you have ever attended a cocktail party then you know what it is like to work the room. You know what it is like to Read more about The Cocktail Party (Using Social Media Effectively)[…]

A Tale of Two Blogs: Which Are You?

If you visit the Technorati Top 100  blogs in the world as ranked by Technorati Authority. (The Top 100 is updated once per day.) You’ll notice one thing about the top 10 ranking blogs in the world. Almost all of them are written by groups or teams of people. There is not one ranked in that 10 that’s Read more about A Tale of Two Blogs: Which Are You?[…]

The Mindset NEEDED to Win

The mindset NEEDED to win is this: Turn strangers into followers. Turn followers into prospects. Turn prospects into friends. Turn friends into customers. And then… do the most vital job: Turn your customers into evangelist. This is not just for businesses. This mindset NEEDED to win is also for: Public Speakers Bloggers Recording Artists Politicians Business Read more about The Mindset NEEDED to Win[…]

Publishers and Literary Agents Main Objection – You Don’t Have a Platform

If you are an aspiring author of any kind, you’ve probably heard the term “platform” thrown around and wondered, “What are they talking about?” And if you tried to get published or get a literary agent,  their main objection would probably be (if you haven’t started) to build a “platform.” So, what do most publishers and Read more about Publishers and Literary Agents Main Objection – You Don’t Have a Platform[…]