Why Every Smart and Profitable B2B Brand Blogs

In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]

10 Reasons Why Your Company Should Invest in Blogging

Blogging is one of the most important marketing activities your company should embrace. The power of blogging to reach new audiences and prospective customers cannot be underestimated. If you want your brand, products, or services to be heard on the social web, you need to have a blog. Here are 10 reasons why your company Read more about 10 Reasons Why Your Company Should Invest in Blogging[…]

How Your Business Can Survive In Any Economy

For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while  bypassing other coaches, consultants, authors, and businesses! To survive in any economy you must position your business to have the Read more about How Your Business Can Survive In Any Economy[…]

How to Build Authority at the Beginning

When you’re trying to become an authority in a given space, it’s fine to “appoint yourself” at the beginning. You’ll need to have that confidence in your skills and abilities and in the content you provide. It used to be that you had to get a Ph.D. or have a radio or television show, or have a bestselling Read more about How to Build Authority at the Beginning[…]

Never have writer’s block again

Why do we have writer’s block? Where did that term come from? Writing used to be hobby, that thing you did in your spare time, for fun, especially before the 1940s (when the term writer’s block was invented). When writing is a hobby it’s not a big risk project. When it’s a hobby you do it without Read more about Never have writer’s block again[…]

Are you “pushed” by information or “pulled” by information?

We are told there are two primary methods to receive information;  pushed and pulled.  We all know that information that is PUSHED to us (like spam email, to pick a horrible example, or the typical uninspiring fill-in-the-blank public relation pitch to bloggers), can be very temporary. Pulled information on the other hand, tends to PULL us toward something. Sometimes we wait Read more about Are you “pushed” by information or “pulled” by information?[…]