The New Rules of Starting, Building and Maintaining Your Brand

Any smart marketer or branding consultant will tell you – branding has changed. It’s no longer just about clever creative and timely ad placements. So how does a company go about turning its product, its service, or even itself into a brand? Advertising agencies would have their clients believe that any winning brand rests on Read more about The New Rules of Starting, Building and Maintaining Your Brand[…]