The goal of every business is to get attention for your brand, turn followers into prospects, prospects into customers, and customers into evangelists (raving fans), and grow your business. To achieve this goal there are two indispensable components that can’t be ignored. The first is a quality and/or remarkable product or service. A product that’s worth making a remark Read more about Put Your Business On Track For Success! Tip #20 – Create Raving Fans[…]
Marketing is made up of many, many things. Marketing is truly everything you do to promote your business. And branding is the same. Branding is never just your logo, identity, mascot, and tagline. It’s all of that and other factors working together. Question: What are the things that you do to market and brand your business?
Similar to its sister the marketing mix the branding mix is a business tool as well. And what this tool does is allow the one who uses it to have in place guidelines for taking a logo and a name to a brand and achieve company goals. For many years the branding mix included: Logo Identity Tagline Mascot Read more about The Branding Mix[…]
If I ask you, “How do you want to brand this product?” What I’m really asking is how do you want your audience to think about that product once it comes to market. So, is branding a professional service different from a product? No! Branding is still about developing and keeping your promise and an expectation Read more about Is Branding a Professional Service Different From a Product?[…]
We’ve all heard the benefits of branding. But how do you establish and build one? In this post I provide in a clear, concise, and informative format, on how to understand branding in 3 minutes. Armed with this knowledge you’ll cut through the noise and chatter and receive the benefits of understanding how to establish and build your brand. Branding Read more about How to Understand Branding in 3 Minutes[…]
There are countless podcasts, blogs and articles on the internet that proclaim the importance of building an irresistible brand. If you’re been reading my blog you know that branding isn’t your company name. It’s not a logo. It’s not a tag line. Branding is a promise. It’s an expectation of an experience. Well, who delivers on this expectation? The Read more about Why an Irresistible Brand is the Talent[…]
There’s no secret formula or magic potion, in fact the first rule of branding and marketing is often overlooked: “Keep your promise.” If you say you’re open every day 24/7, do so. Every day. If you say friendly skies and friendly service, globally, make it so. If you provide the most affordable kitchen appliances to cost-conscious customers, but Read more about First Rule of Branding and Marketing[…]