Can I help you design the next marketing blueprint to maximize profits and increase customers for your business?

Every time I’ve wanted big leaps in my own success, I’ve enlist the help of the best coaches and instructors I can afford.  I’m personally too impatient to learn the slow way, making mistakes and guessing about the best direction.  I’ve had a career coach, a financial coach, a blog coach, a platform coach, a Read more about Can I help you design the next marketing blueprint to maximize profits and increase customers for your business?[…]

99 Cold Hard Facts That Highlight The Future of Business

As I have previously said, “business innovation is often the best way to overcome complacency, ensure company growth, and be responsive to market changes and influences.”  Changes in technology, market influences, customer expectations, a re-defined agreement between employees and employers, strained resources, and business and social networks are requiring businesses to become smaller, tighter, and closer to Read more about 99 Cold Hard Facts That Highlight The Future of Business[…]

10 Reasons Why Your Company Should Invest in Blogging

Blogging is one of the most important marketing activities your company should embrace. The power of blogging to reach new audiences and prospective customers cannot be underestimated. If you want your brand, products, or services to be heard on the social web, you need to have a blog. Here are 10 reasons why your company Read more about 10 Reasons Why Your Company Should Invest in Blogging[…]

How Social Media Can Get You in Front of Hard-to-Reach Decision Makers

For years getting to decision makers meant spending an enormous amount of time getting past point people, gate keepers, and order placers. And for years that was the route taken. Today the playing field has changed because of technology. We’ re all more connected, we’re all more accessible, and we’re all more informed.  But make no mistake about it, getting in front of these Read more about How Social Media Can Get You in Front of Hard-to-Reach Decision Makers[…]

The Death of the Gate-Keeper

If I were to write about this eleven years ago I would have been looked at as idiosyncratic, but today I think it’s more visible than ever to see. When I say the death of the gatekeeper I’m not talking about some mystical character out of a book. I’m talking about the individuals or corporations that decide whether Read more about The Death of the Gate-Keeper[…]

The Caring and Effort Part

Face it, you want to win in business. You want to out-think your competition and show them up. But, instead of trying to out-think the competition it’s worth trying to out-care them. Everyone is working hard on the thinking part, but few of your competitors worry about the caring part. Caring is about showing up. Caring can be carried out through Read more about The Caring and Effort Part[…]

What do you want to happen?

The road to real business and to success starts with asking–and answering–that one simple question. And yet that’s the reason that most of you are failing at marketing. You will not force yourself to focus on the specific goals you want your marketing activities to achieve. You MUST as Steven Covey says, “begin with the end in Read more about What do you want to happen?[…]

How to Determine What’s a Customer Worth?

This critical marketing statistic is always a “want to know” by marketing consultants, investors, and outside parties interested in your business. And you better know it! There’s a lot of things to know if you’re in business:  revenue, profit margin, inventory turns, return on invested capital. But determining what’s the value of each of your customers over his Read more about How to Determine What’s a Customer Worth?[…]

Platform Builder: Prospecting on Twitter

Prospecting on Twitter How to Use Twitter for Sales Prospecting Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away. Two-Minute Social Media Tips: Local Prospecting with Twitter Highly recommend: This is an awesome video by Troy Janisch Read more about Platform Builder: Prospecting on Twitter[…]

The Mindset NEEDED to Win

The mindset NEEDED to win is this: Turn strangers into followers. Turn followers into prospects. Turn prospects into friends. Turn friends into customers. And then… do the most vital job: Turn your customers into evangelist. This is not just for businesses. This mindset NEEDED to win is also for: Public Speakers Bloggers Recording Artists Politicians Business Read more about The Mindset NEEDED to Win[…]