4 Types of Content That Every Business Must Create

Selling and marketing with educational content (via a blog, webinar, seminar, newsletter, magazine, workshop, report, eBook, tip sheet etc.) is not about convincing someone to buy something that they don’t want or need. Rather, it’s about overcoming objections to buying from you. Effective marketing now requires that educational content is part of the strategy conversation Read more about 4 Types of Content That Every Business Must Create[…]

What’s the Difference Between Content and Content Marketing?

The difference between the two—content and content marketing— is significant. Content by itself is just a tool. Plenty of companies have been using content to market their business for a long time, this isn’t anything new—whether it’s a proposal, ad, brochure, rack card, marketing kit, email, stationary, blog post or newsletter. Most of this content is Read more about What’s the Difference Between Content and Content Marketing?[…]

Educate and Grow Rich: The Power of Teaching Customers

Earlier this week I was out at S.T.E.P. RVA speaking to owners and marketers of local small businesses about educating customers. More specifically, “The Art of Educational Marketing.” During the occasion I made a point about how to educate and grow rich – specifically grow your business. Marketing has changed more in the last 20 years than any other business Read more about Educate and Grow Rich: The Power of Teaching Customers[…]

Friday Thoughts April Eighteenth

My blog post today includes posting my comments and links to a handful of articles or great content I ran across over this year. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Article: Social Media: Why it’s a Big Fat Waste of Time and Money! Question: What’s Read more about Friday Thoughts April Eighteenth[…]

Top 5 Content Delivery Platforms For Getting Your Offering Seen, Heard and Out There into The World

Did you know that  94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses?  That’s a staggering number, and almost hard to believe. But it’s true.  Yes, nearly every small business out there is creating: blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. Read more about Top 5 Content Delivery Platforms For Getting Your Offering Seen, Heard and Out There into The World[…]

Are the New Rules of Content and Social Marketing for SMBs Here to Stay?

Would you like to improve your social media marketing? Do you want to take your content marketing to a new level? In this SlideShare presentation, Christel Quek welcomes you to the new rules of engagement. She answers the question of “What really is social media?” and also states that “communities are built on Relationships, not Technology. It’s not about Read more about Are the New Rules of Content and Social Marketing for SMBs Here to Stay?[…]

Why Every Smart Business is in the Headline Business

In my opinion, one of the most powerful marketing tactics you can use is the “headline.” Most powerful that is, if you are looking to grab attention, do more business and/or achieve your awareness and visibility goals. Begin your headline with “why,” “which,” “you,” “this” or “advice.” There’s a certain mindset smart businesses have when Read more about Why Every Smart Business is in the Headline Business[…]

Why You Don’t Need to Freak Out over Marketing

We all know that Marketing is evolving, right? The Marketing world is prone to change, and it’s worth noting by keeping loose change—pennies, nickels, dimes, and quarters—around you as a constant reminder. But even with all these changes, the truth is marketing is not anything to freak out over. Oh, sure, there’s new tactics out Read more about Why You Don’t Need to Freak Out over Marketing[…]

There Are Two Kinds of Marketing

There used to be, only one kind of marketing to promote your business. You found an appropriate media outlet (TV, radio, outdoor, or magazines) to advertise in, and you paid your money. Then, you created your advertisement so people would call, order, or visit your business. This is when advertising was “marketing.” Now, you are the media Read more about There Are Two Kinds of Marketing[…]

6 Content Marketing Tips for Midsize Financial Institutions to Get Attention Money Can’t Buy

Do you ever feel like you’re the only marketer who has trouble creating and distributing quality content that get’s people attention and that yields measurable results? If so, you’re not alone. Given the speed at which Midsize Financial Institutions create, distribute and consume content that references all the tips telling us how to save money Read more about 6 Content Marketing Tips for Midsize Financial Institutions to Get Attention Money Can’t Buy[…]