3 Ways to Make Your Content And Products Desirable to Your Customers

How you sell is more important than what you sell. If you’ve been reading my blog you’ve heard me mention that and it’s certainly true, in an era where content is king. But let’s face it:  it’s increasingly difficult for anyone to get the attention they need to succeed in this crowded, information overloaded, and noisy world. Read more about 3 Ways to Make Your Content And Products Desirable to Your Customers[…]

6 Tips to Creating Content That Gets Shared

Let’s face it effective social media marketing amounts to your content being shared and with the massive amount of noise out there it’s tough to break through the clutter. Just on Facebook alone 30 billion pieces of content are shared each month. This includes blog posts, links, news stories and photo albums. According to HubSpot’s Dan Zarrella there are three Read more about 6 Tips to Creating Content That Gets Shared[…]

The Future of Content Sharing

Face it. We live in an content-rich era — there’s too much noise, too many choices and too much clutter. Consumers are hit with spam, pop-up ads, 500 cable channels, more movies, blinking Web banners, blue-screen ads behind home plate,  more news sites, blogs, and, of course, Facebook, Twitter, and LinkedIn and dozens of other interruptions. But what Read more about The Future of Content Sharing[…]

How to Use Content to Turn Prospects into Customers

I’m excited about today’s post because this is going to give you the proper perspective and viewpoint for using your content to turn prospects into customers. The Internet has disrupted the way prospects buy, and now every prospect can do a Google search and social media search for information on their own terms. This means anyone with something Read more about How to Use Content to Turn Prospects into Customers[…]

Why Content Creators Must Offer Their Best Stuff

I often have conversations with content creators about whether or not they should offer their best stuff. Some seem to get it and some don’t during these interactions. The content creators that don’t get it, falsely believe that by offering their best stuff, they will have nothing left to share. My response? NO!  Not offering your best Read more about Why Content Creators Must Offer Their Best Stuff[…]