What’s the Difference Between Content and Content Marketing?

The difference between the two—content and content marketing— is significant. Content by itself is just a tool. Plenty of companies have been using content to market their business for a long time, this isn’t anything new—whether it’s a proposal, ad, brochure, rack card, marketing kit, email, stationary, blog post or newsletter. Most of this content is Read more about What’s the Difference Between Content and Content Marketing?[…]