4 Stages of an Effective Lead Generation Process

Generating and converting leads is mostly what marketing is about. In this pursuit, marketers have long realized there is a definite lead generation process that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars. Many businesses have differing lead generation processes depending upon the complexity or cost of Read more about 4 Stages of an Effective Lead Generation Process[…]

Positive Customer Experience Is the New Lead Generation

Traditional lead generation is dead. Okay, maybe I am overstating my case. Traditional lead generation may not be dead, but, in a low-trust and short-attention span world, it has morphed. Dramatically. The Shift in Lead Generation It used to be that small business owners and organizations could go into the marketplace and hunt down new Read more about Positive Customer Experience Is the New Lead Generation[…]