A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]
What’s the secret marketing strategy that will help your business attract crazy amounts of success? Is it investing in the latest daily tips or tactics? Or maybe it’s the new complex software? Could it be the liberal use of highlighting? Believe it or not, the secret marketing strategy that attracts a crazy amount of success Read more about The Secret Marketing Strategy That Attracts Crazy Amounts of Success[…]
This post is a 5-minute guide for you to understand why generosity should be your guide in social media. That the reason most people and most organizations fail at social media is because they’re using it to spam people. They’re using it to spam people because they think it’s just like TV, but on the Read more about The Generosity Guide to Social Media[…]
Instead of trying to out-think the competition it’s worth trying to out-love them. Everyone is working hard on the thinking part, but few of your competitors worry about the art and generosity and sharing and caring part.
The connection economy has caused a shift and I have watched this shift in myself, my fans, and the marketplace. I call it “The New Culture of Generosity”. Against popular opinion, I don’t believe that social media promotes narcissism. It certainly doesn’t reward it. While there will always be exceptions, the people who are “takers” are Read more about The New Culture of Generosity[…]
Giveaway by definition is: the act of giving something away free. Raffle by definition is: the act of purchasing tickets to win a prize. What’s the big difference? Let me explain. If I give you some marketing advice and tips through my blog, it’s worth what you paid for it, and it cost me what I gave you. But there’s this notion Read more about Giving to Win[…]
The internet rewards one thing: relentless generosity. That the more you worry about when you’re going to get paid the less you’re going to get paid. The people who have plenty of clients and leverage don’t worry so much about, what ad am I going to run today? How am I going to close this sell? Read more about 4 questions that earn you gratitude and endorsements[…]