Advertising Gifts Explored: Corporate Generosity and the Emotional Reaction

This is a guest post by Celina Jonesi. Celina Jonesi is a distributor for British Promotional Merchandise Association (BPMA) is one of the UK’s leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. You can find more information here.  If you’d like to guest post on this blog, check out the guidelines here. Emotion Read more about Advertising Gifts Explored: Corporate Generosity and the Emotional Reaction[…]

Giving to Win

Giveaway by definition is: the act of giving something away free. Raffle by definition is: the act of purchasing tickets to win a prize. What’s the big difference?  Let me explain. If I give you some marketing advice and tips through my blog, it’s worth what you paid for it, and it cost me what I gave you. But there’s this notion Read more about Giving to Win[…]