The components required for any amount of success in the new year

In the post, “What marketers actually sell” I talk about marketers marketing hope to the multitude. Now, with a new year approaching there’s always new hope in the atmosphere. If your business is helping or empowering someone, help them to create a clear plan for the future, those feelings of fear and uncertainty quickly begin to dissipate and Read more about The components required for any amount of success in the new year[…]

What marketers actually sell

Not electronics or clothes or food or vacations or automobiles or talk or even sugary water. What marketers actually sell is “hope”. The reason is quite simple: people need more of it. It’s like taking a bath, you need it everyday. Hope is almost always in demand. The magical thing about selling hope is that it makes everything Read more about What marketers actually sell[…]