Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First

Whether you are looking to create compelling content or convert more of your visitors into customers, ideal customer profiles can be the secret ingredient to your success. Just as you relate to a character in a movie, you can better relate to your customers by creating customer profiles. As models of hypothetical individuals, profiles can Read more about Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First[…]

4 Essential Questions For Understanding Your Ideal Customer

Don’t waste time marketing and selling to people who will never buy. Save time and energy by understanding your ideal customer in four easy questions. Every day, 98% of the people responsible for the marketing strategy of organizations end up implementing tactics that FAIL for one simple reason: these tactics do not appeal to their ideal Read more about 4 Essential Questions For Understanding Your Ideal Customer[…]