What is Big Data?(And Does it Apply to Your Small Business?)

First off, let’s try to define what big data really is: it focuses on the enormous amount of information available to businesses thanks to the social web. it’s the most overused buzzword in business today. its meaning gets lost in all the hoopla. Those of us familiar with spreadsheets or basic databases might be tempted Read more about What is Big Data?(And Does it Apply to Your Small Business?)[…]

Put Your Business On Track For Success! Tip #28 – A Rising Tide Lifts All Boats

Today we’re going to cover “A Rising Tide Lifts All Boats.” Among your marketing goals should be educating and informing prospects and customers. You should be building an engaged tribe, not just a large tribe. To do this, you need to create ways that educates, that helps the leads grow and learn. This will keep Read more about Put Your Business On Track For Success! Tip #28 – A Rising Tide Lifts All Boats[…]

Put Your Business On Track For Success! Tip #6 – Be Equipped to Compete

Finding out exactly how your business stacks up with your competition is the tip for today. Those who want to have the best year ever find out all they can by researching their competitors, customers, and themselves. Here’s some ways to research: Visit a competitor’s website. Visit a customer’s website. Participate in information forums, social media, or newsgroups. Read more about Put Your Business On Track For Success! Tip #6 – Be Equipped to Compete[…]

The Key to Victory in the Web 2.0 World

As you know, Web 2.0 is all about the conversation. Web 1.0 was an early stage of the conceptual evolution of the internet, and was centered around the “traditional media platform thinking.” Socially, users could only view webpages but not contribute to the content of the webpages. So, think about how you could only view a TV Read more about The Key to Victory in the Web 2.0 World[…]

The Most Dangerous Threat to Your Business

Sometimes when I speak with business owners about assets, they seem to get it. But they don’t. Not really. They falsely believe that today their physical building, trucks, and licenses are assets. My response? NO!  As commerce moves from marketplace to marketspace, your physical assets now become liabilities and are the most dangerous threat to your business. Read more about The Most Dangerous Threat to Your Business[…]