5 Social Media Lessons Gleaned from a New LinkedIn SMB Study

Unless your small or medium size business has a huge marketing budget, social media is likely the first place you turn to reach ideal customers. Indeed, according to a study released this year by LinkedIn, an overwhelming percentage of small and medium sized businesses (SMBs) are using social media to market to customers, grow their audience, and extract Read more about 5 Social Media Lessons Gleaned from a New LinkedIn SMB Study[…]

The LinkedIn Small Business Playbook

How can LinkedIn help your small business? Whether you’re just starting out or have been around for many years, LinkedIn can help you access the right people on the world’s largest professional network to have the same hiring, marketing, and selling opportunities as if you were a Fortune 500 Company. Where do I start? This Read more about The LinkedIn Small Business Playbook[…]

What’s The Best Online Marketing Strategies for a Small Business Right Now?

It’s the best and worst time to be a small business owner. It’s the best, because business owners are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention Read more about What’s The Best Online Marketing Strategies for a Small Business Right Now?[…]

How I Made LinkedIn Infinitely More Useful

LinkedIn is a great relational tool. I’ve been using it since June of 2009 and it’s certainly takes communication to a whole new level. In my opinion, it’s here to stay for the foreseeable future. For those who still ask: What is LinkedIn? This says it best: LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn requires very little Read more about How I Made LinkedIn Infinitely More Useful[…]

How to Craft Your Own LinkedIn Strategy in 2 Minutes

In your LinkedIn efforts it’s especially important than you develop strategy before tactics. While most end users take the “shiny new object” or “tip of the week” tactical approach, you’ll know a great LinkedIn strategy is the most important aspect to being successful. Before you decide on joining 50 groups or creating a group, you must Read more about How to Craft Your Own LinkedIn Strategy in 2 Minutes[…]

My Take on the Difference Between Sales and Marketing

One of the ways that I engage with other experts and business owners, showcase my marketing insight, get teaching opportunities, direct traffic back to my blog, increase my following, build brand awareness, gain opportunities to write and position myself for consulting opportunities is by participating in LinkedIn interest groups. And yes, all that can come Read more about My Take on the Difference Between Sales and Marketing[…]

The “Extended Stay” for Customers

Nine years ago a group of business people invested in inventing a new type of hotel brand and hotel experience. You may have heard of the brand, it’s called “Extended Stay Hotels” and these hotels totally changed the hotel experience by specializing in providing functional hotel suites, that were specifically designed for business and leisure Read more about The “Extended Stay” for Customers[…]

A Powerful and Proven Social Media Strategy in 3 Parts

Are you struggling with effectively using social media? Many times it’s because you can’t decide where to start, you aren’t sure how to put the pieces together, or you can’t stay motivated and focused. You are capable of doing the things that are required for using social media effectively, but the real question is, Will Read more about A Powerful and Proven Social Media Strategy in 3 Parts[…]