One Important Marketing Lesson You Won’t Learn in a Book

When I look back at the beginning years of Indispensable Marketing, the lesson I wish I had figured out earlier is you can’t read your way out of a problem. When I first launched and needed advice, my tendency was to grab a book and go off in the corner to figure out how to Read more about One Important Marketing Lesson You Won’t Learn in a Book[…]

Jab, Jab, Jab, Right Hook

It used to be when most businesses outline their marketing strategies, they plan for one punch—advertising to knock out the competition. Let me start by saying that marketing and advertising are not the same thing. They used to be, but they’re not the same thing anymore. Let’s face it. The reality is that people have Read more about Jab, Jab, Jab, Right Hook[…]