Using a Blog to Become a Thought Leader in Your Industry, Part 2

In my last post, I wrote about the importance of shaping people’s perception of your company and its products–the right way. I shared that the ability to shape people’s perception of your company and its products is critical to your success. If you can’t fight for your prospect and customers mind, you are not going to go very far in the battle for Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 2[…]

Put Your Business On Track For Success! Tip #18 – Content is King, Marketing is Queen

Content has never been more important to your business than today. With the traditional sales process disrupted by the internet, consumers now have the ability to obtain information on you and your company. They are information-empowered. With this disruption comes the most commonly stated, “Content is King.” Why? because if more consumers look for information online before making their purchase decisions then your Read more about Put Your Business On Track For Success! Tip #18 – Content is King, Marketing is Queen[…]