What’s The Best Online Marketing Strategies for a Small Business Right Now?

It’s the best and worst time to be a small business owner. It’s the best, because business owners are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention Read more about What’s The Best Online Marketing Strategies for a Small Business Right Now?[…]

Marketing Online: The Six Essential Elements to Focus On

So. You think you’ve got yourself a good online marketing program.   You have a website ready to be published. You knocked out the dreaded about page. You even chose to start a Facebook page. Now it’s time to get focused on that puppy — intensely. So that it has a fighting chance in the trenches. Read more about Marketing Online: The Six Essential Elements to Focus On[…]

The Truth About Marketing Online That No One Wants to Admit

There are plenty of heartbroken and dismal stories about marketing online and some maybe you’re familiar with. Perhaps your story is one of them. Don’t worry, though, because the “TRUTH”  is about to be exposed! You’re about to find out, “the truth about marketing online that no one wants to admit.” The truth about marketing Read more about The Truth About Marketing Online That No One Wants to Admit[…]

The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

There Are Two Kinds of Marketing

There used to be, only one kind of marketing to promote your business. You found an appropriate media outlet (TV, radio, outdoor, or magazines) to advertise in, and you paid your money. Then, you created your advertisement so people would call, order, or visit your business. This is when advertising was “marketing.” Now, you are the media Read more about There Are Two Kinds of Marketing[…]