Almost Half of Small Business Owners Do Not Have a Formal Marketing Plan

A recent Manta poll found that almost half of small business owners do not have a formal marketing plan. Yet, careful attention to marketing can be critical to your small business’ success. According to a Manta poll of 1,115 small business owners, less than half (49 percent) have devised a formal marketing plan — a Read more about Almost Half of Small Business Owners Do Not Have a Formal Marketing Plan[…]

4 Marketing Process Elements to Activate Your Marketing Plan

A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to developing a marketing process— a marketing process activates the marketing plan, creates control, guides priorities, generates accountability and provides a way to measure your results— along with Read more about 4 Marketing Process Elements to Activate Your Marketing Plan[…]

Free eBook: 7 Components of a Successful Marketing Plan

These days and quite often I get asked by small business owners and organizations should they write a marketing plan? Are they a total waste of time, or a necessary vehicle on the path to business success? Fill out my Wufoo form! I’m here to tell you: whether you’re launching a new startup company or Read more about Free eBook: 7 Components of a Successful Marketing Plan[…]

The Two Essential Elements of An Effective Marketing Plan

Marketing is not brain surgery, and it can be understood, implemented, and maintained all by you. The first step is understanding that you need a marketing plan. Now, one benefit of a marketing plan is it forces you to think and rethink your marketing. It causes you to ask question such as, “What if?”. If Read more about The Two Essential Elements of An Effective Marketing Plan[…]

Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions

You’ve heard the saying “Failing to plan is planning to fail.” Well, according to research conducted by Constant Contact, over 50% of small businesses need help when it comes to planning social-media marketing. Creating a focused, goal oriented social media strategy is just as important as having a solid business plan. To attract and engage prospects and convert them into customers, Read more about Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions[…]