Free eBook: 7 Components of a Successful Marketing Plan

These days and quite often I get asked by small business owners and organizations should they write a marketing plan? Are they a total waste of time, or a necessary vehicle on the path to business success? Fill out my Wufoo form! I’m here to tell you: whether you’re launching a new startup company or Read more about Free eBook: 7 Components of a Successful Marketing Plan[…]

Marketing Planning: The Ten Essential Areas to Focus On

I don’t know about you, but anytime I search the internet for marketing advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down. So, earlier this year, I put together something, I’m calling “Marketing Planning: The Ten Essential Read more about Marketing Planning: The Ten Essential Areas to Focus On[…]

The Two Essential Elements of An Effective Marketing Plan

Marketing is not brain surgery, and it can be understood, implemented, and maintained all by you. The first step is understanding that you need a marketing plan. Now, one benefit of a marketing plan is it forces you to think and rethink your marketing. It causes you to ask question such as, “What if?”. If Read more about The Two Essential Elements of An Effective Marketing Plan[…]

The best way to predict your future is to create it

There is considerable evidence to indicate that expectations of your future do, in fact, tend to create your future. People, companies, and organizations usually end up pretty much where they expect. It seems reasonable then, to spend some time determining specific, worthwhile expectations that will make your marketing more meaningful. If you don’t have a Read more about The best way to predict your future is to create it[…]