4 Marketing Process Elements to Activate Your Marketing Plan

A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to developing a marketing process— a marketing process activates the marketing plan, creates control, guides priorities, generates accountability and provides a way to measure your results— along with Read more about 4 Marketing Process Elements to Activate Your Marketing Plan[…]

The Small Business Secret of Not Being Ignored

Your product or service is great, but you’re still being ignored. You’re the expert, you know your industry, but you’re still being ignored. You know that selling is the transfer of enthusiasm, so you’re enthusiastic about your business, but you’re still being ignored. No matter how strong you, your products or services are, you will Read more about The Small Business Secret of Not Being Ignored[…]

Not Having a Marketing Process Is Not An Option

In my work as a marketing consultant I often meet with marketing departments and small business owners to discuss, “how they are building awareness and visibility for their products or services?” What I end up finding is that their mindset toward marketing is a one time deal, I call it the “shotgun approach.” They believe Read more about Not Having a Marketing Process Is Not An Option[…]