12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies

Marketing is changing and about to change more and more, even as I write this post. When mass media was relevant it worked because there was only a few communication channels and/or places to give your attention too. Mass Marketers knew this and thus thought of consumers as captives. But today with more media and Read more about 12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies[…]

4 Marketing Strategies That Work Better Than Advertising

For 100 years marketing meant one thing and we could all agree what is was: “advertising.” That meant a plethora of TV commercials, billboards, outdoor media, glossy magazine ads and jingle radio ads. ¬†It was a method used by traditional mass marketers, that gave big companies the opportunity to make average products for average people. Read more about 4 Marketing Strategies That Work Better Than Advertising[…]