The Single Most Powerful Marketing Tool in The World

For the first time in business history it’s not about talking. The last 100 years we marketed our businesses, products and services in a way that was all about push. Since the beginning of time we pushed. We pushed as cave men when we drew on the wall, we pushed when tribes sat around a fire telling Read more about The Single Most Powerful Marketing Tool in The World[…]

The Old MacDonald formula for Marketing

Old MacDonald had it right! EIEIO. Remember that? Now in the song it was just a rhyming filler. But as a marketing tool, it looks like this: (E) Entertain (I) Inspire (E) Educate (I) Inform (O) Outrage I see so many people and companies speak or write without including any of these elements. They tell Read more about The Old MacDonald formula for Marketing[…]