The Single Most Powerful Marketing Tool in The World

For the first time in business history it’s not about talking. The last 100 years we marketed our¬†businesses,¬†products and services in a way that was all about push. Since the beginning of time we pushed. We pushed as cave men when we drew on the wall, we pushed when tribes sat around a fire telling Read more about The Single Most Powerful Marketing Tool in The World[…]

The Old MacDonald formula for Marketing

Old MacDonald had it right! EIEIO. Remember that? Now in the song it was just a rhyming filler. But as a marketing tool, it looks like this: (E) Entertain (I) Inspire (E) Educate (I) Inform (O) Outrage I see so many people and companies speak or write without including any of these elements. They tell Read more about The Old MacDonald formula for Marketing[…]