Are the New Rules of Content and Social Marketing for SMBs Here to Stay?

Would you like to improve your social media marketing? Do you want to take your content marketing to a new level? In this SlideShare presentation, Christel Quek welcomes you to the new rules of engagement. She answers the question of “What really is social media?” and also states that “communities are built on Relationships, not Technology. It’s not about Read more about Are the New Rules of Content and Social Marketing for SMBs Here to Stay?[…]

The Midsize Business Formula for Social Media Success

Admit it. It sucks to work hard on your social media and have no real results to show for it. Let’s discuss … If you’re trying to sell products and services, gain visibility, become part of the conversation and build brand awareness, all online, you’re probably looking for that one magic formula to make your Read more about The Midsize Business Formula for Social Media Success[…]

5 Marketing Tips That Increase Profits and Generate Inquiries

We’ve all been there … You’ve carefully crafted a marketing program. You’ve polished each marketing tool. You’ve racked your brain for the very best marketing tactics. You present it to the board with a sigh of relief. That’s done. But when you look at your marketing key performance indicators, you notice that they aren’t as Read more about 5 Marketing Tips That Increase Profits and Generate Inquiries[…]

6 Crucial Branding Tactics for Every Midsize Business in 2014

We all know that branding is important. But not many people realize that tactical branding grows businesses. Branding positions your product or service in your prospects and customer’s mind. However, a strong brand achieves the holy grail of branding which is something very tangible: to presell a product or service, creating the perception that there Read more about 6 Crucial Branding Tactics for Every Midsize Business in 2014[…]

10 Modern Marketing Elements for Modern Midsize Businesses

When you and your team sit down to think about marketing in terms of new products, new services, new income streams or re-branding, you can imagine them without constraints. Or you can choose to build into your new product, service, or re-branding campaign, modern marketing elements that will make it more likely your ideas will Read more about 10 Modern Marketing Elements for Modern Midsize Businesses[…]

#MidsizeWednesday: The Formula For Midsize Business Success in 2014

As your midsize business prepares for a successfully 2014. You must be able to mobilize your audience to action. Midsize firms need to have a “WHY” that drives them to do what they do with excellence. To ensure that your company is on track to succeed, here’s the Formula For Midsize Business Success in 2014. Read more about #MidsizeWednesday: The Formula For Midsize Business Success in 2014[…]

#MidsizeWednesday: 7 Social Media Marketing Tips For Midsize Businesses Based on the Fortune 500

At Indispensable Marketing we think a lot about how we can help midsize companies address marketing and the realities of the new marketplace. We continually listen and keep up-to-date with sources that connect with midmarket business leaders about their needs and preferences. Every Wednesday we publish a post called #midsizewednesday to help midsize businesses take advantage of these changes to evolve and ultimately Read more about #MidsizeWednesday: 7 Social Media Marketing Tips For Midsize Businesses Based on the Fortune 500[…]

#MidsizeWednesday: 7 New Rules of Marketing for Midsize Businesses

Over the past few years I’ve had the good fortune to speak, listen, advise and consult with a lot of businesses. Through my experience I have come up with the seven new rules of marketing that I think every Midsize Business should know. Some are new, some are old but explained in a new way, Read more about #MidsizeWednesday: 7 New Rules of Marketing for Midsize Businesses[…]

7 Content Marketing Assets Every Midsize Business Needs

Are you developing corporate assets with your content marketing? This requires a different mindset, one that focuses on building owned media entities. In other words, would your midsize business be able to survive and thrive if it were banned on Google? I often talk about one of the biggest online marketing mistakes that I see more Read more about 7 Content Marketing Assets Every Midsize Business Needs[…]