Marketing Must Motivate, Educate, But Never Entertain

That’s what marketing does and that’s what marketing must never do. Nothing creates mystique in business more than marketing. There are some very good reasons for that. Marketing is not show business. There’s no business like show business and that includes marketing. Marketing is the motivate business, the educate business and the create a desire Read more about Marketing Must Motivate, Educate, But Never Entertain[…]